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Words of Wisdom on SalesOur words of wisdom section has more than 35 categories of quotes, including topics such as change, customer service, leadership, motivation, teamwork, and time management. If you're looking for information on our custom-designed sales seminars or keynote presentations, please view the following pages on our web site:
You don't sell what it isyou sell what it does. The prospect is persuaded moreby the depth of your conviction than he
is by the height of your logic. You can get everything in life you want if you will just help enough
other people get what they want. There's no business like KNOW BusinessKNOW your industry, company,
product, service, customer, and competition better than anyone else! If you are not taking care of your customer, your competitor will. The only way to know how customers see your business is to look at it
through their eyes. People don't buy for logical reasons. They buy for emotional reasons. The secret of man's success resides in his insight into the moods of
people, and his tact in dealing with them. Most people think "selling" is the same as "talking."
But the most effective salespeople know that listening is the most important
part of their job. Every sale has five basic obstacles: no need, no money, no hurry, no
desire, no trust. You don't close a sale, you open a relationship if you want to build
a long-term, successful enterprise. Everyone lives by selling something. As you travel down life's highway ... whatever be your goal, you cannot
sell a doughnut without acknowledging the hole. Nobody counts the number of ads you run; they just remember the impression
you make. Sales are contingent upon the attitude of the salesman, not the attitude
of the prospect. To be successful, sell the sizzle, not the steak.
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