Super Bowl = Super Results

A few days before this year’s Super Bowl, I wrote an article (Super Bowl Prices Force Creative Thinking) focusing on the creative thinking needed to cope with increased prices for this year’s spectacle.

Super Bowl XLIII attracted 98.7 million viewers, making it the most-watched of all time. The game ranks behind only 1983’s M*A*S*H* finale as TV’s top telecast.

Having to come up with $3 million for a 30-second commercial inspired Miller Brewing to create a ONE SECOND spot which not only saved millions of dollars but gained tremendous exposure for its creative efforts.

Believe it or not, someone may have topped that endeavor. This year chipmaker Frito-Lay offered a $1 million prize in its Doritos “Crash the Super Bowl” program to anyone who could produce a commercial that could win the USA Today Super Bowl Ad Meter real-time consumer rating (a 10-year-old consumer opinion poll). Most major advertisers cough up approximately $2 million just to produce an average 30-second commercial. They then pay an additional $3 million for the privilege of airing that spot during the Super Bowl. Total = $5 million.

The winning commercial was created by a couple of unemployed, non-advertising but aspiring film maker brothers from Indiana. They spent less than $2,000 on their commercial which was filmed at their local YMCA by a cast and crew made up of their friends! Their spot featured a man using a snow globe as a crystal ball. He lobs it through the glass on a vending machine after predicting free chips for the office. A colleague then predicts a promotion, but when he lobs it, it hits his boss in the crotch.

Here’s the kicker … this wasn’t just a pretty good commercial. This was chosen by viewers to be the best commercial! The unemployed brothers beat out 51 big-budget advertisers, creating the highest-rated commercial to air during the Super Bowl. The cost again—a mere $2,000. Now compare that to the average production cost of $2 million per 30 seconds paid by such big names as Coca-Cola, Pepsi, Bridgestone, Anheuser-Busch, Disney, Sony, Toyota, Kellogg, and so many others.

The moral of this story is simple. Times are obviously tough today … in every aspect. And, by all media accounts, things are going to get worse before they get better. And yet this year’s biggest and most expensive sporting event has produced two, yes two, examples of what can be accomplished with a little creative thinking. A one-second commercial and a dirt-cheap commercial have each set a precedent that will surely start a trend for those coping with tight budgets. Both can be attributed to creative thinking. Let’s not forget a couple of thoughts that have been around for decades and yet aren’t always remembered or practiced:

  1. When the going gets tough, the tough get going!
  2. When tough times appear, people tend to fall into three groups:
    • Those who wish things would happen …
    • Those who allow things to happen …
    • Those who make things happen …

Where do you fall?

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Buffett Boldly Bounces Back

The three men pictured here have been playing musical chairs for quite some time in their pursuit of the title of the richest man on the planet. That title has been extremely competitive in recent months.

The man in the middle, Chairman and CEO of Berkshire Hathaway, is Warren Buffett who currently holds that title as his fortune recently swelled to an estimated $62 billion … up $10 billion from a year ago. That massive increase puts Buffett ahead of his close friend and Microsoft co-founder Bill Gates, who was the richest man in the world for 13 straight years.

The man on the right is Mexican telecom tycoon Carlos Slim Helu who currently reigns as the second-richest man on earth with an estimated net worth of $60 billion … up $11 billion since last year. His fortune has doubled in the past two years.

The man on the left, of course, is Microsoft co-founder Bill Gates who is currently worth $58 billion, up $2 billion from last year, placing him in the position of the world’s third richest man. Gates would have been perhaps as rich–or richer–than Buffett had Microsoft not made a recent unsolicited bid for Yahoo!

Warren Buffett, admired and respected by many in the business world, is indeed unique among today’s investors and leaders. To learn more about “why” this is true, check out one of our most recent book reviews The TAO of Warren Buffett or his captivating bio at Little-known Facts about Well-known Leaders – Warren Buffett.

For example, Buffett recently issued a challenge to members of the Forbes 400 richest Americans list, saying he would donate $1 million to charity if the collective group (or a significant number of them) would admit they pay less taxes, as a percentage of income, than their secretaries.

A leader of this caliber should be in Washington, D.C. where he’d really shake things up.

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

What We Can Learn from Change

Everyone’s talking change today and, when doing so, most conversations focus on the future and the many transformations we can anticipate. Seldom, if ever, do we take the time to look back at the many changes which have already taken place. There are very valuable lessons to be learned in this practice.

Should you ever be concerned with your ability to cope with future challenges, simply pause to reflect on the many changes you’ve managed to deal with in your past. Having dealt successfully with so many previous issues, we often take them for granted and totally forget how they once loomed before us as insurmountable obstacles.

Think for just a moment about how many radical changes have occurred in just the past 100 years. In the larger scheme of things, that’s actually a very short period of time. And yet, consider the massive transformations we’ve experience as a nation.

For instance, a hundred years ago …

  • The average life expectancy in the United States was 47. Today it’s 77.
  • Only 14% of the U.S. homes had a bathtub.
  • Only 8% of the homes had a telephone and a three-minute call from Denver to New York City cost $11.
  • There were only 8,000 cars in the U.S. and only 144 miles of paved roads. The maximum speed limit in most cities was 10 mph.
  • Alabama, Mississippi, Iowa, and Tennessee were each more heavily populated than California. With a mere 1.4 million residents, California was only the 21st most populous state in the Union. A total of 38 million live in “The Golden State.”
  • The average wage in the U.S. was 22 cents an hour. The average U.S. worker made between $200 and $400 per year.
  • A competent accountant could expect to earn $2,000 per year, a dentist $2,500 per year, a veterinarian between $1,500 and $4,000 per year, and a mechanical engineer about $5,000 per year.
  • More than 95% of all births in the U.S. took place at home.
  • 90% of all U.S. physicians had no college education. Instead, they attended medical schools, many of which were condemned in the press and by the government as “substandard.”
  • Sugar cost four cents a pound. Eggs were 14 cents a dozen. Coffee cost 15 cents a pound.
  • Most women only washed their hair once a month and used borax or egg yolks for shampoo.
  • The five leading causes of death in the U.S. were: 1. Pneumonia and influenza, 2. Tuberculosis, 3. Diarrhea, 4. Heart disease, 5. Stroke.
  • The population of Las Vegas, Nevada, was 30! The remote desert community was inhabited by only a handful of ranchers and their families. Today, the population is 603,000 and growing, and that doesn’t count gambling tourists!
  • Plutonium, insulin, and antibiotics hadn’t been discovered yet.
  • Scotch tape, crossword puzzles, canned beer, and iced tea hadn’t been invented.
  • There was no Mother’s Day or Father’s Day.
  • Only 6% of all Americans had graduated from high school.
  • Marijuana, heroin, and morphine were all available over the counter at corner drugstores. According to one pharmacist, “Heroin clears the complexion, gives buoyancy to the mind, regulates the stomach and the bowels, and is, in fact, a perfect guardian of health.”
  • Coca-Cola actually contained cocaine instead of caffeine.
  • There were about 230 reported murders in the U.S. annually. (Last year Chicago alone reported 509.)

As you can plainly see, many of the changes noted here should have been greeted with praises of thanks and appreciation. Others were tragic but had to be dealt with. Much the same can be said about the changes we face in today’s environment. We’ll welcome and appreciate a great number of them, we’ll fear and loath many others, and we’ll learn to cope and adapt with the majority of them. In the long run, as always, we’ll be fine.

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Would You Refuse a Priceless Gift?

To celebrate National Time Management Month, I’d like to share an age-old Gem which was written by my favorite author, “Unknown.” Although it’s been handed down over the decades, it never ceases to offer a very relevant lesson which can benefit everyone in today’s chaotic world. Why not continue the tradition by passing it on to a member of today’s generation. You’ll both be glad you did!

$86,400 a Day

Imagine you were a member of a very unique bank which:

  1. credits your account each morning with $86,400
  2. carries over no balance from day to day
  3. allows you to keep no cash balance whatsoever
  4. and every evening cancels whatever part of the amount you had failed to use during the day

Under those guidelines, I imagine you’d draw out every cent every day, wouldn’t you?

Well, believe it or not, every one of us has just such a bank. The name over the door reads TIME.

Every morning, it credits you with 86,400 seconds!

Every night it writes off, as a loss, whatever of this amount you have failed to invest in a productive purpose.

It carries over no balance.

It allows no overdraft.

Every day it opens a new account for you.

Every night it burns the records of the day.

If you fail to use the day’s deposits, the loss is yours.

There is no going back. There is no drawing against “tomorrow.”

You must live in the present on today’s deposits.

Invest it so as to get from it the utmost in health, happiness, and success!

The clock is running. Make the most of today.

Carpe Diem! Seize the day!

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

The Light at the End of the Tunnel Has Been Turned off due to Budget Cuts

Driving through town this past weekend, I couldn’t help but notice the obvious devastation to the local business community. Our two major local shopping malls, many shopping centers and the majority of strip malls all show evidence of the mounting economic pressure we see daily.

On this one trip I couldn’t help but notice the absence of so many establishments which have been a part of our local environment for so many years. The growing list is shocking. Across the country this list includes:

  • Old Navy
  • Circuit City
  • Steve & Barry’s
  • Linen’s ‘n Things
  • Value City Dept. Store
  • Shoe Carnival
  • Whitehall Jewelers
  • Bennigans
  • Toys R Us
  • Ann Taylor Stores
  • Mervyn’s
  • CompUSA
  • Eddie Bauer
  • Lane Bryant
  • The Gap
  • Foot Locker
  • Zales
  • The Disney Store
  • Pacific Sunwear
  • Pep Boys
  • Sprint Nextel
  • KB Toys
  • Sharper Image
  • Kirklands
  • Pier 1
  • Movie Gallery
  • Rite Aid
  • Service Merchandise
  • Steak ‘n Shake

This list doesn’t include all the organizations that are scaling back such as JCPenney, Lowe’s, Office Depot, Macy’s and Starbucks.

It also doesn’t include the many local establishments which are not part of the national scene. Nor did I include gas stations, restaurants, convenience stores, florists, building contractors, realtors and so many other local businesses which have felt the economy crunch.

The International Council of Shopping Centers estimates that 148,000 stores closed last year in the U.S., and they are forecasting another 73,000 will shut down in the first quarter of this year.

While many establishments have managed to avoid going out of business, they have been forced to reduce their numbers greatly through layoffs and buy outs.

Until both Republicans and Democrats alike realize that both parties must work together to solve the problems currently facing those who elected them, this trend will surely continue. How many shuttered doors will that take?

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Is Procrastination a Bad Thing?

In honor of February being National Time Management Month, I ask this question … Is “procrastination” a good thing or a bad thing? And the answer, of course, is YES. Sound confusing? Maybe on the surface. However, let’s dig a little deeper.

Maybe it will clarify things if we begin with a definition of procrastination: “putting off, delaying or deferring an action or task to a later time.”

Throughout history, time management books, seminars, and gurus have warned us of the many negative consequences of procrastination: physical, mental, and emotional stress; a sense of guilt; loss of personal productivity; the creation of crisis; and disapproval of fellow team members for not fulfilling one’s commitments. As a result, numerous tips, tools, and strategies have been offered to avoid or overcome procrastination. Hopefully, we’ve increased productivity and enjoyed better health by responding to that compelling information.

Now let’s take a look at the flip side of this coin. Today’s chaotic and challenging environment has made it almost impossible not to procrastinate. We simply have too many things on our plate and far too little time to deal with them. This throws an entirely different light on procrastination.

There are three versions of procrastination based on what you actually do instead of working on something:

  1. Nothing
  2. Something less important
  3. Something more important

This third option is arguably good procrastination. Everyone procrastinates to some degree in today’s challenging environment. The difference between high performers and low performers is largely determined by what they choose to procrastinate on.

So the question is not how to avoid procrastination, but how to procrastinate correctly. Since you must procrastinate anyway, make the decision to procrastinate on low-value activities. Decide to procrastinate on, delegate, empower and eliminate those activities that don’t make much of a contribution to your life in any case.

In our “I Hate Time Management” seminar, we share a number of tools which can assist attendees to better cope with this challenge. One approach, of course, is to consider who should be doing what. In fact, we addressed this issue in another blog article you might want to read. Simply click on “Delegate, Empower or Do It Yourself” for some great tips.

Another very effective approach is to simply identify a number of things we must STOP doing for a variety reasons. In fact, we should generate a list of those activities. Browse the following articles to learn more about this very productive approach: “Start a ‘Stop-Doing’ List” and “Stop-Doing List Examples.”

Part of the Stop-Doing approach is to Learn How to Say No! Believe it or not, you can actually do that with grace and, in doing so, end the negative aspect of this critical habit of trying to be all things to all people. My favorite author, UNKNOWN, once said: “I don’t know the key to success, but the key to failure is trying to please everyone!”

There’s an actual process to becoming adept at saying no. And, with a little practice and determination, it’s very effective.

  1. Clarify what is being asked of you and identify the other person’s actual need or situation.
  2. Say it politely, but firmly, and state your reasons.
    • “Thanks, but I’ll have to pass on that this time because …”
    • “I’d like to help, but I’m so over-committed right now with …”
    • “I wish you had asked me a couple of days ago. I’ve already committed that time to helping ______ accomplish ________ …”
  3. Offer other options or ideas that might assist them in getting their needs met.

Remember, you simply can’t ADD an activity to your day without GIVING UP another!

Develop the habit of asking yourself: “What’s the best thing I could be working on, and why am I not doing it?” You’ll see things getting much busier before you see them slowing down. Prepare today to cope with that growing challenge or pay the price in the near future.

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Little-known Facts about Well-known Leaders – Colleen Barrett

This high-spirited, dynamic leader has been consistently named and recognized as one of the most powerful businesswomen in America! She’s very well-known within her industry and the state of Texas but, ironically, few other people recognize her name, her position, or what she has done to attain her many accomplishments. And that’s fine with Colleen Barrett. She avoids the limelight as she focuses all of her energy and effort on her organization and the beloved employees who grew an upstart discount air carrier into America’s busiest airline by passenger volume.

Much has been written about her legendary employer, Southwest Airlines, and its co-founder Herb Kelleher. Stories about this organization and Kelleher border on fantasy and fable. However, what many are unaware of is the fact that Colleen Barrett created the majority of that culture in her own unique fashion.

As you might guess after witnessing the chaos of the airline industry over the past decade, there are very few airline executives quite like Barrett, 65, and probably won’t be many like her in the future. She is truly one-of-a-kind.

Barrett’s long path to the president’s office began in 1967 when she was a 23-year-old legal secretary looking for a job in San Antonio. She had just graduated with highest honors from Becker Junior College in Worcester, Maine. The Vermont native joined an established law firm that included another East Coast transplant, Herb Kelleher, and his disorganized office. From the time she began helping Kelleher, as an executive assistant, she found herself doing legal work for this little airline being started by one of his clients, San Antonio businessman Rollin King.

After a bruising, vicious legal battle, Southwest finally started flying passengers on June 18, 1971. Then, in 1978, the first chief executive, Lamar Muse, resigned in a boardroom battle, pushing Kelleher—and right-hand person Colleen Barrett—into a much more active role.

Kelleher became chairman, even as he kept up as much of his San Antonio law practice as possible. And for the eight months it took to get a new CEO in place, he and Barrett would work all week in Dallas, then fly home to San Antonio on the weekend.

Then, in 1981, Muse’s replacement as president and CEO, Howard Putnam, quit to join Braniff International Airways. Kelleher took the chief executive’s and president’s job as well, and Barrett moved to Dallas.

From there, the legend of the Herb-and-Colleen show grew. Herb was this brilliant, flamboyant executive; Colleen was the assistant who kept him organized, on focus, on time.

But as she was helping Kelleher, she was putting her own stamp on the airline, making sure that the carrier did the right thing for its employees. The underlying principle was that if the airline took care of its employees, the employees would take care of the customers, and the shareholders would win too. This has been Barrett’s personal philosophy and battle cry since day one!

In 1986, she was named vice president of administration.  Then, in 1990, Kelleher told Barrett that she was certainly ready for the promotion to the level of executive vice president. He even allowed her to pick her own title. She chose that of Executive Vice President of Customers, allowing her to continue her crusade on behalf of both internal and external customers.

In 2001, as Kelleher prepared to step back from some of his responsibilities, the board of directors named general counsel Jim Parker Chief Executive and Barrett President and Chief Operating Officer.

The new titles helped the world understand that Barrett had played a key part in making Southwest what it has become. She has played a key role in Southwest’s unusual and now legendary approach to customer service, which aims to treat the company’s 35,000 employees like family, to make the workplace fun—and then to carry that upbeat attitude to consumers. It’s a strategy that has made an upstart discount carrier into America’s busiest airline by passenger volume.

One unusual aspect of her philosophy is that employees come before customers, although that’s intentional in order to ultimately drive the most value to the customer. That philosophy, coupled with the brilliance to hedge fuel costs, is creating remarkable success even in today’s floundering air industry. Once again, it all comes down to people.

Barrett stepped down as President and Corporate Secretary of Southwest effective July 16, 2008. Although she also yielded her longtime position as Corporate Secretary, Southwest has announced that she will remain an employee of the corporation through July 2013.

Barrett is active in numerous civic and charitable organizations in Dallas, Texas; serves on the JCPenney Company, Inc. Board of Directors, the Ken Blanchard College of Business, and the Becker College Board of Trustees; and has served on numerous advisory boards and commissions.

Here are just a few of her many business awards and honors:

  • Recognized as one of the Top 25 Most Influential Women by the Dallas Business Journal’s Women in Business (2008)
  • Texas Labor Management Hall of Fame (2008)
  • Tower Award, National Association of Women Business Owners, Cleveland (2008)
  • Dallas YWCA Centennial Award 100 Women, 100 Years (2008)
  • Junior Achievement’s Dallas Business Hall of Fame (2007)
  • Girls Inc. Honoree (2007)
  • Outstanding Woman in Aviation Award (2007)
  • World’s 100 Most Powerful Women: Forbes.com (2005, 2004)
  • Horatio Alger Award (2005)
  • Women in Aviation, International Pioneer Hall of Fame (2005)
  • Aiming High Honoree: National Organization of Women (2003)
  • Featured in Texas Women-Trailblazers, Shining Stars & Cowgirls (2003)

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

February = Leadership Opportunities

Leaders of TomorrowWe’ve been very fortunate during the past few months to have received some great feedback from teachers, parents, and other youth leaders. In conjunction with that feedback, the month of February this year offers a rare occurrence: within this month’s 28 days, we’ll be celebrating:

  • National Youth Leadership Month
  • National Parent Leadership Month
  • Plant the Seed of Greatness Month and 
  • International Boost Self-Esteem Month

If you’re working with young people in a classroom situation, Big Brothers or Big Sisters, a church group, Boys or Girls Clubs, Boy Scouts or Girl Scouts, Junior Achievement, Youth Leadership Councils, S.A.D.D., Brownies or Cub Scouts, YMCA or YWCA, a 4-H Youth Development Program, your own immediate family or any one of the many other youth organizations, we’d like to encourage you to share the wisdom of the ages as a strong leadership influence on the young people in your life.

Plant the Seed of Greatness, Boost the Self-Esteem of the young people in your life, demonstrate your Parental Leadership, and encourage Youth Leadership in your community—whew! That’s quite a tall order, but when you think about it, combing the potential of all four challenges may be a very powerful strategy indeed! This is a rare opportunity for us at a time when our young people aren’t seeing a lot of good examples in today’s chaotic environment. In addition, the media certainly isn’t contributing in any way.

Then why not utilize our illustrious past to share examples of how so many people and organizations, from every walk of life, have overcome negativity, barriers, and serious challenges to not only emerge successful but also make a very positive impact in so many ways?

Over the past several years we have shared dozens of short, motivational anecdotes that can and should be shared with today’s younger generation in hopes of offering inspiration and hope at a time when we certainly need it.

Listed below are the names of people and organizations you might want to discuss with the young people in your life. Each anecdote can be read in less than a minute or two. Simply click on the subject title link of your choice below, and you’ll find the three to eight narratives listed there. Download and reprint as many as you like and get them into the hands of as many young people and adults as you possibly can. Reprint them in your newsletters and bulletins. We need these stories today more than ever before.

We’ve already heard from several teachers, counselors, and parents who have used these anecdotes with great success to the delight of the young people with whom they shared.

Download, print, share, and discuss these many narratives to assist you in your quest of contributing to each of this month’s four opportunities – National Youth Leadership Month, National Parent Leadership Month, Plant the Seed of Greatness Month and International Boost Self-Esteem Month.

When the Going Gets Tough – 1

  • Lucille Ball
  • The Beatles
  • Benjamin Franklin
  • Sir Isaac Newton
  • Babe Ruth
  • Chicken Soup for Soul Series

When the Going Gets Tough – 2

  • Beethoven
  • Katie Couric
  • Home Depot
  • Walt Disney
  • Helen Keller
  • John F. Kennedy
  • Grandma Moses

When the Going Gets Tough – 3

  • Garth Brooks
  • Carly Fiorina (HP)
  • The Gap
  • Kinko’s
  • Dr. Suess
  • Sam Walton

When the Going Gets Tough – 4

  • Peter Benchley (author)
  • Thomas Edison
  • Ulysses S. Grant
  • Thomas Monaghan (Dominos Pizza)
  • Edgar Allen Poe

When the Going Gets Tough – 5

  • Ray Kroc (McDonalds)
  • Jay Leno
  • Joe Louis (boxer)
  • Willie Nelson
  • Fred Smith (FedEx)

When the Going Gets Tough – 6

  • Alexander Graham Bell
  • Thomas Edison (2)
  • Lee Iacocca
  • Marilyn Monroe
  • H. Ross Perot
  • Elvis Presley
  • Xerox
  • Wilma Rudolph (athlete)

When the Going Gets Tough – 7

  • Johnny Cash
  • Sigmund Freud (psychiatrist)
  • Ruth Bader Ginsburg (Supreme Court Justice)
  • Sylvester Stallone

Inspirational Individuals Who Overcame Obstacles

  • Charles Dickens (English novelist)
  • Hank Williams
  • J.K. Rowlings (Harry Potter author)

Key to Success? Ya Gotta Get Up!

  • Dr. Seuss (2)
  • Michael Jordan
  • Henry Ford
  • Apple Computer
  • Coca-Cola
  • Walt Disney (2)
  • Beethoven (2)
  • Xerox (2)
  • Trivial Pursuit!
  • Helen Keller (2)
  • Gone with the Wind
  • The Wizard of Oz

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Search for Creativity

In our “Get Back in the Box” creativity presentation, we constantly remind attendees to be on the look out for examples of creativity everywhere they go. They’re all around us. We pass many of them daily but seldom recognize or acknowledge them … kind of a “functional blindness.” The reason is simple. We don’t respond or appreciate these examples because they’ve become part of our daily environment and simply blend into our subconscious rather than inspiring us as examples of what can be achieved if we’ll simply re-frame on occasion.

Let’s narrow a category to demonstrate this point. Focus on your local mall or shopping center and the many stores you walk by every day. The majority will utilize a storefront sign in hope of enticing those passing by to enter, shop, remember and return … maybe even tell others about their discovery.

The signs themselves may be large, small, oddly-shaped, colorful, or maybe even flashing neon. It must communicate what the store offers as far as products or services and then lure you to explore further. An even more subtle way to capture our attention lies in the name chosen to represent the business. Many choose to use a play on words to sell everything from pet supplies to coffee to lawn care. Many are clever, others not so much. The key lies in whether we remember that name. If we laugh—fine. If we groan—not so bad either as long as we’re curious, interested and will remember that unique name.

During one of our recent seminars, participants decided to test this theory without leaving the building. Since we were in New York City, they found a great resource in the yellow pages section of an obviously large phone book. Their efforts generated a very interesting list, and I have added to that list during my visits to other cities of various population.

Take a look and appreciate the creative juices which flow across our country.

  • PIZZA MY HEART
  • THE LAWN RANGER (lawn care)
  • LOAD & LOCK (public storage)
  • UNBE-WEAVE-ABLE (wig & hair pieces shop)
  • TITLE WAVE (bookstore)
  • THE SPOKESMAN (bike shop)
  • LORD of the FRIES (hand cut fries)
  • DUKE of OIL (oil change shop)
  • SOFA SO GOOD (furniture store)
  • THE MERCHANT OF TENNIS SOLE- MAN (shoe store)
  • WILLIAM the CONCRETER TWICE-SOLD TALES (used book store)
  • WRAPSODY (professional gift wrapping service)
  • CARDIOLOGY (card shop)
  • PRINTS CHARMING (copy shop)
  • JAMAICAN ME TAN (tanning salon)
  • BIN THERE DUMP THAT (disposal system)
  • SPEX IN THE CITY (optometry store)
  • SPECS APPEAL (optometry)
  • BRIEF ENCOUNTERS (underwear)
  • NEW YORK STOCKING EXCHANGE (lingerie)
  • LUV2SHOOTU (photographer)
  • DEEPLY KNEADED (therapeutic massage)
  • THE JOINT (a chiropractic place)
  • LUMBAR YARD (chiropractor)
  • CANE & ABLE (mobility healthcare)
  • CARL’S PANE in the GLASS (window repair)
  • COUNTER REVOLUTIONS (cabinet maker)
  • FLORIST GUMP (florist)
  • MRS. SIPPY’s COFFEE LICKITY SPLIT (ice cream shop)
  • COMBING ATTRACTIONS (hair salon)
  • PETS AND THE CITY (pet store)
  • INDIANA BONES and the TEMPLE of GROOM (pet care salon)

We’re going to keep searching for additional creative business names and will post them when we get a good list. You do the same and send us anything you find interesting. This is an excellent creative exercise for your staff as well. Give it a shot.

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Going, Going, Gone … Introduction of a New Feature

This past year has revealed a growing number of client requests for seminars and keynotes dealing with the subject of change and the challenges involved with having to cope with what is considered to be an uncomfortable trend.

Major book stores report a marked increase in the sales of books and audio tapes based on this age-old subject of change.

A recent National Internet Poll identified change as one of the top five concerns to the average American today.

However,

  1.  I’m personally pleased to see organizations seeking tools and strategies to better equip themselves to deal with change.
  2. It’s encouraging to see people pursue more and better information (books and CDs) on the subject.
  3. It’s reassuring to observe that the average American has identified change as a major concern in the hopes that they will prepare themselves to deal with it.

What I find both interesting and ironic is the fact that most people speak of change as though it’s a new concept and therefore difficult to deal with. The harsh reality lies in the fact that we should be very well equipped and prepared to deal with change as it has been a constant companion to all of us for as long as we can remember.

Here’s an interesting and entertaining exercise for you. Sit down for ten minutes with family, friends, or fellow staff members and generate a list of things that have changed in just the past five years. Consider areas of technology, food, politics, transportation, communication, entertainment, etc. Within a matter of a few minutes you’ll quickly fill a legal pad. Note that we have weathered all of those changes, benefited from the majority of them, and quickly took them for granted as we moved on to other things.

That’s life— always has been—always will be. When it ceases, we’re in big trouble. And yet we struggle to accept this vivid reality and seek to embrace it for it’s many advantages and benefits.

We seem to be so focused on past and present changes that we leave little time and energy to recognize the obvious changes which lie ahead and prepare ourselves, our families, our cities, and our organizations.

Those individuals and organizations which will be most successful in dealing with change are those who can learn from previous transformations, put forth an effort to predict future changes and create plans to deal with them. History proves this to be true—again and again.

Therefore we’re going to take advantage of this new blog feature, Going, Going, Gone, to review the many past changes we’ve experienced, identify current changes we may be dealing with at the moment, and contemplate upcoming modifications and how they might affect you, your family and organization.

We’ll focus on people, products, organizations, and trends which:

  • have undergone major changes,
  • are currently in the midst of transformation,
  • are destined for future change, and
  • the inevitable results that will evolve.

Watch this page for an on-going list and feel free to share your own predictions as well.

  • Newspaper classified ads will be replaced by free online listings at sites like Craigslist.org and Google Base.
  • Print Yellow Pages will continue to bleed dollars to their various digital counterparts, from Internet Yellow Pages to local search engines and combination search/listing services like ReachLocal and Yodle. They will soon disappear altogether. Think of trees we’ll be saving.
  • Video stores such as Blockbuster Movie Gallery, Hollywood Video, West Coast Video, MovieBeam, and others are closing their doors by the hundreds as Netflix revolutionizes the industry and in-home downloading becomes more readily available and user-friendly.
  • Dial-up Internet Access connections have fallen from 40% in 2001 to 10% in 2008. The combination of an infrastructure to accommodate affordable high-speed Internet connections and the disappearing home phone have all but pounded the final nail in the coffin of dial-up Internet.
  • Phone landlines are also readily being replaced by cell phones. Note how phone booth presence has diminished in airports, hospitals, shopping malls, etc. Expect much more of the same. It’s only natural to expect the number of answering machines to decline as we see landlines disappear.

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.