{"id":133,"date":"2007-07-25T13:15:23","date_gmt":"2007-07-25T17:15:23","guid":{"rendered":"http:\/\/www.AchieveMax.com\/blog\/2007\/07\/25\/customer-commercial\/"},"modified":"2013-07-01T15:28:09","modified_gmt":"2013-07-01T19:28:09","slug":"customer-commercial","status":"publish","type":"post","link":"https:\/\/achievemax.com\/blog\/2007\/07\/25\/customer-commercial\/","title":{"rendered":"Like Them Or Not, You Won’t Forget These Commercials!"},"content":{"rendered":"

While we’re waiting for that leadership list in next week’s USA TODAY, let’s review this week’s interesting list. In this edition they chose to focus on memorable commercials<\/strong>, and I must admit that I was somewhat surprised that of the 25 classics they identify, I vividly remember 23 of them. I don’t necessarily approve or enjoy all of the products and\/or services they promote nor the companies they were created to represent. However, I do remember the commercials themselves, and many of them are 25 years old. There’s a valuable lesson to be learned here: Give special and constant attention to the image you’re creating in the minds of your current and potential customers.<\/strong><\/em><\/p>\n

It doesn’t necessarily have to be a commercial. It may very well be the quality of your product and\/or service, the appearance of your establishment, the actions of your employees, the way you answer the phone or respond to a question or complaint. All of these things will leave a LONG-LASTING impression<\/strong> on the psyche of those you depend upon for future success. For example, consider how many of these commercials you remember. Now consider whether you enjoyed them or not. Either way, they’re still in your memory. The same holds true with that image you’ve created in the minds of your customers. Let’s hope it’s a pleasant memory.<\/p>\n

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  1. Life Alert: “I’ve Fallen and I Can’t Get Up!” (1990)<\/li>\n
  2. Apple Macintosh (Buff woman wielding a sledgehammer to sell Macs.) (1984)<\/li>\n
  3. Wendy’s: Where’s the Beef? (1984)<\/li>\n
  4. Isuzu: Joe “Trust Me” Isuzu (1986\u00a0\u2014 autos)<\/li>\n
  5. Energizer: Energizer Bunny (1989\u00a0\u2014\u00a0batteries)<\/li>\n
  6. Bartles & Jaymes: “Thank You for Your Support” (1985\u00a0\u2014\u00a0Gallo wine coolers)<\/li>\n
  7. California Raisin Advisory Board: “Heard It Through the Grapvine” (1986\u00a0\u2014 raisins)<\/li>\n
  8. Budweiser: Croaking Frogs (1995\u00a0\u2014\u00a0beer)<\/li>\n
  9. Bush Campaign: Willie Horton (1988 \u2014\u00a0political campaign)<\/li>\n
  10. California Milk Producers: “Got Milk?” (1993)<\/li>\n
  11. Partnership for a Drug-Free America: “This is Your Brain on Drugs” (1987)<\/li>\n
  12. Ikea: Gay Men Shopping (1994 \u2014\u00a0furniture)<\/li>\n
  13. McDonald’s: Nothing but Net (1993 \u2014 Michael Jordan and Larry Bird competing for a Big Mac.)<\/li>\n
  14. Pepsi: Michael Jackson on fire (1984)<\/li>\n
  15. Reagan Campaign: Morning In America (1984)<\/li>\n
  16. Nike: Bo Knows (1989)<\/li>\n
  17. Nike: Revolution (1987 \u2014 Beatles Music)<\/li>\n
  18. Grey Poupon: Pardon Me, Would You Have Any Grey Poupon? (1984 \u2014 Dijon mustard)<\/li>\n
  19. Federal Government: Crash Test Dummies. (1984 \u2014 seat belts)<\/li>\n
  20. Playtex: Model (1987 \u2014 lingerie)<\/li>\n
  21. Chevrolet trucks: “Like A Rock” (1991)<\/li>\n
  22. New Coke: Max Headroom (1986)<\/li>\n
  23. Pets.com: Because Pets Can’t Drive (1999 \u2014 sock puppet)<\/li>\n
  24. Reebok: Dan & Dave (1992 \u2014 Olympic hype)<\/li>\n
  25. Taster’s Choice soap opera (1991 \u2014 coffee)<\/li>\n<\/ol>\n

    Personally I think they could have added a few other classics in place of those they chose. Remember these?<\/p>\n