Branding has been around forever. You’ve seen their logos and mascots, heard their slogans, sang along with their jingles, and viewed their commercials. They come and go in today’s competitive business world at the whim of the general public. Or so it seems. The truth concerning longevity actually lies in the hands of the organization…
The following information has been circulating for decades. It certainly isn’t new and, at first glance, appears to be nothing more than common sense. BUT WAIT! Before dismissing this potentially game-changing advice, consider the fact that it’s just the opposite of common sense — it’s Uncommon sense! I challenge you to mentally review the last…
I finally have to throw in the towel. I’ve had it. I can no longer keep up with the unbelievably rapid change in my life today. Just about the time I master what I thought was a real challenge, five more appear in my life! I’m exhausted just thinking about the changes we’ll be facing…
We’ve watched the majority of airlines discover unique ways of adding to their coffers … charging for extra bag fees, window and aisle seats, WiFi, movies, snacks, blankets, additional leg room, and boarding sequence to name just a few. There’s serious talk now about charging bathroom use and overhead bins. Apparently, it’s worked so well…
The more I search this nation for examples of superior customer service, the more I find just the opposite. What in the world has happened to the concept of people taking pride in their products, services, and the company for which they work? It’s fast becoming a thing of the past! Then, of course, when…
The title of today’s article is exactly what I want to say to so many business owners, C-Level Leaders (CEO-CFO-COO-CRO, etc.) and Board Directors! I’m so tired of seeing so many companies downsize, reduce employee levels, and even go out of business … for the wrong reasons! Yes, the economy is at an all-time low!…
Everyone has heard of AOL (America Online) for one reason or another. Many utilize the service, others saw the movie, and some simply relate to the term “You’ve Got Mail.” However, few are aware of the history or continued acquisitions of this media giant. Here’s a quick update of what’s been going on behind the…
I suffer from no illusion that I’m about to introduce you to some innovative strategy that will suddenly change your life. We’ve had at our disposal for generations a powerful tactic which can immediately reduce stress and redirect our lives in a more positive direction. I’m certain at this point you’re probably thinking something like:…
If you were to ask the average person what they knew about Winston Churchill, they would more than likely mention his famous speech in which he said, “Never give up.” Here’s a brief bio and an interesting fact about that famous speech. Winston Churchill was a British politician, statesman and orator known for his leadership…