I recently received a call from a long-time friend and fellow professional speaker. He was calling to share some very positive information about a recent success and to thank me for our contribution to that success—even though we were unaware of our participation.
Like so many other businesses, we’ve witnessed a number of existing and potential clients voicing a legitimate concern about the state of the economy and their existing budget for events such as seminars, keynotes or additional training for their employees. At the same time, these organizations certainly realize the importance of education and training as our nation faces greater challenges today than ever before. It is indeed a dilemma.
A few years ago, we shared a proven strategy with our clients who found themselves in need of assistance. Of course, we also shared this unique approach with a number of our friends and associates. My friend called to report that he had just returned from working with a client in Arizona. He facilitated a three-day series of successful seminars and, in addition, reduced his total cost to the client by 75%! It was obviously a win-win situation for everyone involved. This type of partnering is essential in today’s challenging environment.
Below you will find that powerful strategy that is currently posted on our web site. Look it over, discuss it with your leadership team and start planning today to provide your organization with the seminar, keynote address or additional training that will provide that critical decisive edge needed to insure your success in today’s very competitive global environment. At the same time, enjoy tremendous savings by simply thinking smarter rather than working harder! Do it today!
Keynote and Seminar Cost Reduction Strategy
There are a number of methods for reducing the cost of your keynote presentation or seminar.
Sponsors
Find an organization(s) in your community that will sponsor your event by covering the cost or partial cost involved. Benefits include:
- Drastically reduced cost
- Advertising for sponsor
- Free attendance for sponsor and guests (executives, board members, key employees, family, etc.)
- Include sponsor information in articles in local newspapers and magazines, television human interest stories and interviews, lobby cards, program hand-outs, and verbal introduction prior to the actual program. For instance:
- Airfare, ground transportation, and hotel accommodations for Dr. Drake’s appearance provided by our friends at Unity Hospitality.
Or - Harry K. Jones appears courtesy of:
- Smith’s Insurance Agency – Airfare
- Community Florist Shop – Transportation
- Randolf’s Ford Dealership – Hotel
- Airfare, ground transportation, and hotel accommodations for Dr. Drake’s appearance provided by our friends at Unity Hospitality.
Partners
Find another organization or company that will partner with you to provide the keynote or seminar. Benefits include:
- Shared cost
- Networking opportunities among attendees of both partners
- Increased group size for more interaction
Suggested Partners and/or Sponsors
- Accountants
- Advertising Agencies
- Associations
- Attorneys
- Automobile Dealerships
- Banks
- Banquet Facilities
- Brokers
- Carpet Retailers
- Car Rental Companies
- Chiropractors
- Computer Dealers
- Contractors
- Credit Unions
- Dentists
- Florists
- Golf Courses
- Hair Stylists
- Hospitals
- Hotels
- Insurance Agents
- Landscapers
- Marketing Companies
- Moving Companies
- Newspapers
- Optometrists
- Photographers
- Physicians & Surgeons
- Plumbing
- Printing Companies
- Radio Stations
- Real Estate Agents
- Restaurants
- Retailers
- Television Stations
- Tire Companies
- Travel Agents
- TV Cable Companies
About Harry K. Jones
Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.