I’ve been presenting keynotes and seminars on the subject of goal setting for as long as I can remember. It’s not the most popular subject to the masses. It falls into a unique category along with time management, preventative maintenance, and diet and exercise. Everybody knows it’s necessary—nobody wants to hear it! It’s probably because they realize it means planning, discipline and execution! However, seldom are the benefits considered.
Economic stress, a competitive marketplace and a chaotic environment have apparently caused many to understand the necessity and benefits of both individual and organizational goal setting. Of the 50 plus seminars we offer our clients, inquirers and requests for “On Your Mark, Get Set, Goal!” have recently escalated this program into our current top five! There’s obviously good reasons for such an increase.
The importance of setting clear goals is difficult to exaggerate. Goals are commonly emphasized as one of the key factors for achieving success for both individuals and companies. In fact, numerous studies have for years declared that the lack of clearly defined goals is widely considered to be one of the greatest stumbling blocks in achieving success. Glance at any best-selling book on the subject of personal and professional development and you’ll find countless references to the need for this critical skill.
There are several reasons why the average person dreads the thought of goal setting:
- Assumed lack of time
- Lack of understanding as to the importance of goals
- Obvious lack of knowledge as to the “How-To’s”
- Not recognizing the many benefits
- Fear of failure
- Fear of rejection
As a result, extensive national studies all agree: Less than 5% of the population set goals! The vast majority of people have no goals at all! Less than 1% of those who have goals, write them down!
Stop and think of the advantage you have over your competition if you not only set goals, but write them down! Apparently many are beginning to realize just that based on increased activity we’re seeing from our clients. Want and/or need that advantage. Do something about it! Take action now!
Remember what Michelangelo said: “The greatest danger for most of us is NOT that our aim is too high and we miss it, but that it is too low and we reach it!”