Creativity Can Be Obvious

I’m often told how lucky I am to be able to travel as much as I do … airports, hotels, town cars, convention centers. It does sound exciting … to those who don’t have to do it every week. Trust me when I tell you how quickly the routine can grow old and tiresome!

One of the monotonous rituals a traveler must deal with involves the simple shuttle bus which takes you from your parked car to the terminal. That’s the easy part of the necessary ritual. The challenge emerges when you return from your trip … often tired, suffering jet-lag and simply wanting to return to the comfort of your home after a long and demanding trip.

In most of your larger airports, you have a choice of several places to park … each with their own fleet of shuttle buses. You’re immediately given a parking slip to tell the returning driver where your car is parked. Your job of course is keep that slip in a safe place until you return as losing it will mean cruising every aisle of the massive parking lot in search of your car. Another annoying challenge arises when you have to remember what your shuttle bus looks likes as so many of them seem to look alike. Hop the wrong bus and you add embarrassment to inconvenience!

Well, one company has obviously mastered the task of TLC (“Thinking Like the Customer”). The company calls itself The Parking Spot … an obvious reminder of where you left your car. It got even more creative customizing its shuttle bus as an obvious visual reminder for its patrons.

Each shuttle by is a rolling Parking Spot. How could you possibly NOT recognize that bus! And yet what’s more simplistic than a cluster of giant spots splattered against a bright yellow background!

The Parking Spot is the leading near-airport parking company in the United States, getting its start at Houston’s George Bush Intercontinental airport. Since then, The Parking Spot has grown to 19 locations at 12 airports serving 10 metropolitan areas. It enjoys a solid, loyal customer base and much of it can be attributed to its creative approach to a mundane service!

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

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