Talk about creative thinking. Here’s a prime example. How would you like to get paid anywhere from $300 to $900 a month for simply driving your own car to work, to church, to your kids’ soccer games or any of your other normal destinations? It’s happenings all over the country at this very moment.
Of course, you know there’s got to be a catch to such a sweet deal. However, this one is quite simple while, at the same time, can easily be a deal breaker. It is, in fact, a no-brainer. You’re either going to love it or hate it—jump at the opportunity or laugh at the suggestion of something that, to you, is out of the question.
There’s a special segment of the advertising industry today offering what they call “brand driver” promotions. They actually pay regular people to affix vinyl decals to their cars—decals that, at first glance, appear to be painted on the vehicle.
These decals are known as “auto wraps” and they typically consist of the logo of a particular company or brand. Or, the “wrap” may have a message, like the “Follow Me to Find Great Furniture Prices.”
This has been going on for more than 10 years but seems to be refined every year or so. For instance, initially, cars were leased, painted as needed and then offered to drivers along with a nice paycheck to be driven around town or on freeways.
This obviously was not very cost-effective so a new approach had to be devised. Soon they simplified things by merely offering to wrap a driver’s personal car with 3M vinyl decals which eliminated much of the previous hassle.
The only requirement is that a driver must log about 1,000 miles a month depending on the location of the car’s owner. Other factors considered include where you live, where you drive, the location of your commute, whether you have children, their ages, your favorite activities and what kinds of events you attend. Needs of the clients and their target audience are also factored into the decision.
Brand names such as Proctor & Gamble, Coke, Tang and Vault energy drink have adorned cars from coast to coast. They often request drivers who are stay-at-home moms, those who are active in their kids’ school, attend soccer games, church activities and other community events.
When you think about it, having your car “wrapped” can easily provide you with a monthly income that can easily cover your car payment, gas and oil, and any necessary maintenance to keep your car on the road—in short, you end up with a free car.
On the other hand, many people simply can’t picture themselves being seen behind the wheel of a car covered with corn flakes, tennis shoes or dog food. To each his own but you must admit this approach to advertising is cutting edge and certainly thinking out of the box!
About Harry K. Jones
Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.