I started writing about change 25 years ago and, to be honest, I thought I would have run out of material years ago. However, it’s been just the opposite. Today, I can’t write fast enough to keep up with the daily changes we encounter and our change program (Productive Chaos: Riding the Wave of Change) continues to be our most requested seminar and keynote.
Of course, some things never seem to change. For instance:
- Very few people seem to like change.
- Many simply refuse to change.
- Most wait too long to change.
- Many change only when forced.
- Successful individuals and organizations encourage and support change and are usually the first to do so.
- Finally, few seem to learn anything from the above information.
While changes happen all around us on a daily basis and often affect our lives in some way, many have neglected to notice them. For instance, were you aware of these recent changes?
- McDonalds is seriously considering a dinner menu, breakfast all day, monthly specials, a $1 bratwurst and home delivery. Development in each of these areas is currently in progress.
- Target, the nation’s second-largest discounter behind Walmart, plans to match prices that customers find on identical products at top online retailers, all the time. That would include Amazon.com, Walmart, Best Buy, and Toys R Us.
- Major League baseball is planning a deal with T-Mobile to create an on-field communication system connecting managers in dugouts to coaches in bullpens, which should have replaced the very antiquated phone system long ago.
- Starbucks, the world’s largest coffee chain, recently opened its first retail store — dubbed Evolution Fresh — focused not on selling coffee but on premium juices and vegan and veggie dishes. Starbucks bought Evolution Fresh, Inc. for $30 million! It is also enhancing its loyalty-rewards program, adding an interactive web site for customer input, adding drive-thru windows and to-go meals for breakfast and lunch. Starbucks is now selling its products off grocery shelves and recently developed a “short” $1 coffee offering as well as a new $7 cup of brew.
As you can plainly see, change favors no particular industry, organization, product or service. Change is happening faster and more often than ever before and shows no signs of letting up.
Everyone in your organization must be open and eager to embrace constant change if you are to compete in today’s chaotic business environment. A knowledgeable and well-trained staff is a key ingredient in your future success.
You can bet your competition is aware of this fact as well and may very well be taking the necessary action to insure their success. Can you say the same?
Contact Dr. Jeff Drake at 1-800-886-2629 for more information on our “Productive Chaos” change program. Make certain you’re prepared to “Ride the Wave of Change”!