I first heard the commercial on April 1st, so obviously I assumed it was simply an April Fool’s joke. However, apparently the joke’s on us. And it certainly will be if we don’t show restraint.
KFC, previously known as Kentucky Fried Chicken, has unleashed a menu monster that would shock even the Earl of Sandwich! Picture this if you can: a sandwich featuring two chicken fillets instead of bread slices. In between are two pieces of bacon, melted slices of Monterey Jack and Pepper Jack cheese and a zesty sauce. KFC calls it the “Double Down.”
With this new coronary creation, KFC joins the ranks of Burger King, Wendy’s, Hardee’s and other fast-food outlets that have had success marketing enormous, unhealthy burgers.
In the past, KFC has made attempts to shake its greasy image by slimming down its mascot, the Colonel; dropping the word “fried” from its title; and adding grilled chicken options to the menu. The Double Down, then, is a dramatic break from that trend.
This is just another example of constant and rapid change in every aspect of our lives. Look back over the past year and consider the vast number of changes which have occurred in such areas as transportation, technology, communications, marketing, advertising, travel, entertainment, fashion, and now fast food. The list goes on and on. As this constant change takes place around us, we must also adapt by making the necessary personal changes in our lives. Failure to do so will certainly lead to major challenges in the very near future.
Take a moment to examine your current lifestyle and determine what, if any, changes might be beneficial to you in staying abreast with our ever-changing world!