Another Tradition Bites the Dust

I lost both of my parents at a relatively young age. I sometimes smile at the thought of them returning for a single day to sit and chat in the comfort of my home. I am totally overwhelmed at the speculation of trying to bring them up to date on the many changes which have taken place in just the past 20 years alone!

Can you imagine trying to explain even one of the following concepts to someone who’s totally unaware: cell phones, e-mail, GPS, iPods, Blackberries, Kindles, HDTV-TV, Wii, Facebook, Google, eBay, printing photos at home, spray on lawns, TV signals from a satellite, square watermelons, computer dating, indoor ski resorts in the desert, dinner in the sky, robotic surgery and the list goes on and on.

Well, now we have something new to add to the list. I remember fondly sitting at our kitchen table as a child helping my mom cut out grocery coupons from the daily paper. She had a file box in which she filed the coupons alphabetically. It was a weekly tradition which I enjoyed as Mom and I chatted light-heartedly as we clipped our way to savings on our grocery bill.

Well, that’s now coming to an end with the advent of electronic coupons. Who would have ever “thunk”?

Here’s how it works. Free coupons load directly to your participating grocery store savings card, so there are no paper coupons to lose or forget.

Shortcuts.com electronic coupons are a convenient way to save money at the grocery store. Free coupons load directly to your participating grocery store savings card, so there are no paper coupons to lose or forget.

There are just three steps to free coupon savings:

  • Register your grocery store saving card.
  • Select the grocery coupons you want.
  • Swipe your card at the checkout and the coupon discounts are deducted automatically.

Save paper. Save time. Save labor.

If you’re still looking for more ways to save, there are actually thousands of electronic coupon sites you can choose from. Typing “(the store name) coupon” into Google will likely yield you thousands of hits, but not all coupon sites are the same. Some sites have a limited supply of working coupon codes and are a total waste of time. Others force you to weed through advertisements to find what you want.

Here are five sites to look for coupons and what makes them so great:

  1. RetailMeNot.com: This site takes a community-based approach to electronic coupons. Users supply feedback about whether or not a coupon code worked and if there were any strings attached to the offer. Under each coupon the site displays stats on the success rate. This makes it easy to tell which coupons are worth trying and which are not. Many of the coupon codes listed are also user-submitted. Unfortunately, many larger retailers have requested user submissions blocked for their sites.
  2. CouponCabin.com: This site monitors more than 1,200 online stores and has a wide selection of electronic coupons. The staff updates the directory three times a day, so most of the coupons are current. Users can receive a weekly e-newsletter on Mondays to see the best deals for the coming week. In addition to electronic coupons, CouponCabin also offers printable coupons and grocery coupons as well.
  3. FatWallet.com: This site has more than 800 merchant partners and features both coupons and a cash back opportunity. Like all coupon sites, Fatwallet.com earns commission from stores for the purchases its users make. Unlike other coupon sites, FatWallet.com will share part of that commission with you. For example, FatWallet.com makes a 3% commission on Orbitz.com sales. That’s $15 on a $500 trip. To reward customers, a portion of that commission is transferred into customer accounts and paid out as cash.
  4. CouponMom.com: This site features an easy-to-use interface so you can find the coupons you want faster. Besides online coupon codes, you can also get grocery coupons, restaurant coupons and free samples. Users can sign up for e-mail alerts to notify them when new coupons are posted for their favorite stores.
  5. BradsDeals.com: This site has a slick design with virtual coupons complete with dotted cutout lines. There are sections for top deals, newest deals, online coupons and printable coupons. Additionally, BradsDeals informs you on the homepage which deals are about to expire so you don’t miss out. At BradsDeals you only see current offers and don’t have to sort through a lot of useless information.

There are many, many more options for you to choose from if you have the time to browse the Internet. It’s apparently well worth your time and effort to do so.

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Sky’s the Limit as Baseball Gets Creative

You’d better sit down for this one. It’s amazing how creative juices flow when times get tough! It’s just sad that it takes tough times to initiate the flow. The following information should encourage you to pursue any and all creative ideas you may have been pondering but kept to yourself thinking they may have been a bit eccentric.

NOTHING is too far fetched today!

Lansing is Michigan’s capital city. Decades ago, the city’s downtown business area was a thriving metropolis. Then, like so many other downtown areas, it soon resembled a ghost town … no theaters, few restaurants and hotels, very little entertainment, and very little major retail. In short, no reason to go downtown.

Then, 15 years ago, they brought a minor league baseball team to town, building one of the largest state-of-the-art Class A Minor League baseball parks in the United States … currently seating 11,000 eager fans. If you could see that ball park today, you’d swear it was built last month. They’ve done a wonderful job of maintaining and enhancing that facility every year.

Even more exciting is that you can buy a ticket to a ball game for less than it costs to park your car for a Detroit Tiger baseball game. General Admission is only $8 per person. Then the prices skyrocket to $9 for a reserved seat and $10 for a box seat! This is affordable family entertainment and the caliber of play is unequaled. This beautiful structure also offers 20 luxury suites.

Due to the fact that the Oldsmobile Division of General Motors, then located in Lansing, purchased the initial naming rights for the stadium, they called it “Oldsmobile Park” and named the team “The Lansing Lugnuts.”

The team was a Class-A Midwest League affiliate of the Kansas City Royals, later switching to the Chicago Cubs and currently the Toronto Blue Jays.

This is where the story gets both interesting and very creative. Oldsmobile is no longer a GM brand and, last July, the automaker broke the contract with the Lugnuts during its bankruptcy reorganization. The Lugnuts began an immediate search for someone interested in purchasing the coveted naming rights.

It certainly didn’t take long. The Thomas M.Cooley Law School, the largest law school in the United States and also located in Lansing, paid a whopping $1.5 million to rename the facility the “Cooley Law School Stadium.” THAT’s generating additional income. But wait … the Lugnut owners certainly don’t stop there.

This week they announced that they have also sold naming rights to the actual baseball field inside the stadium! Jackson National Life Insurance Company, an indirect subsidiary of Prudential plc (a company incorporated with its principal place of business in the United Kingdom) has purchased the naming rights of the field for the next 11 years! The price was not disclosed. Jackson National Life Insurance Company is an industry leader offering life insurance and institutional products in 49 states and the District of Columbia. They have agreed to donate $100 to one of a variety of Lugnut charities every time the home team hits a home run throughout the entire season!

How long will it be before they sell the naming rights to first base, second base, third base, home plate, the pitchers mound, the dugout, each individual baseball bat and each of the 11,000 seats within Jackson Field situated inside the “Cooley Law School Stadium”? WHEW!

This isn’t exactly a new concept. I wrote a blog article earlier in the year identifying 26 various football bowl games that have now sold their naming rights. While I certainly understand the logic behind such a move, preparing to attend the MAACO Las Vegas Papajohns.com Bowl just isn’t the same as going to the Rose Bowl game!

However, seeing an annual increase in this sort of creative advertising certainly encourages one to pursue just about any unique concept which may come to mind. Go for it!

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Never Underestimate the Power of Your Mind

At any given time, you can find dozens of books on the subject of creative thinking in most any book store. Theories, principles, and strategies galore can be found to assist you in the enhancement of your creative potential. While these methods may very well achieve what they claim, we often overlook extraordinary resources much closer to home. All we have to do is be a bit more attentive to what and who we often take for granted.

There is much to learn from the simple observation of those we come into contact with daily. Here’s a short video that some might think focuses on a simple paper airplane. Actually, it’s about a young 6th grade boy who has learned in his short life span how to open his mind to new concepts, how to take simple calculated risks, and how to avoid the possibility of negative peer pressure in hopes of discovering new frontiers. The innocence of youth should be added to our list of creative resources.

Watch Jeff amaze his friends as he easily wins a paper airplane flying contest in a way most of us would never consider. In fact, some of us may even tell Jeff that his new approach can’t possibly work or that it’s against the rules. Rules are changing every day as the demands of our chaotic environment increase greatly and much faster than ever before. Are you willing to think out of the box as Jeff did? Your decision to do so could well be the decisive factor in your future success or failure. Take a look …

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Opportunity Abounds for Creative Minds!

Let me get right to the point! What you see here is a simple garage door cover—a printed tarp made to attach to your garage door to make it look as if it’s actually showing the interior of your garage and what’s in it. The owner of this particular garage doesn’t own a boat … but you might think otherwise as you drove by his house.

If you’re not interested in a boat, you have your choice of dozens of other unique choices … a full-size race car, a giant dog, stacks of gold bars, a robot, a band room, a family room complete with fire place, a monstrous alligator, a sandy beach, a stealth jet airplane, a disco, a wine seller, a military tank, a locomotive, a semi-truck, a road grader and the list goes on and on. You can also send in your own image to be reproduced. You can use these covers as a mural inside your home or even add the look of wallpaper to enhance any room.

Each garage door cover retails for anywhere from $199 to $399 based on the subject you choose and the size you need (double door available). There are many manufacturers of this product so you certainly have a large variety of subjects to choose from. Simply go to Google.com and type in “crazy garage door covers.” Here is one of those sites that will give you an idea of what’s available.

Consider the number of ideas you’ve witnessed over the years that caused you to think: “I could have come up with that!” The point is …. you didn’t! You could have—you had access to the same education, experience, and resources as everyone else. It’s just that someone else acted before we did.

Look around you—unlimited resources. Get creative, brainstorm, think positive, take action and make a difference!

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Roadside Chicken

You might want to sit down for this one. This story is a cross between creativity and change. A powerful combination to be sure! Millions of dollars in ads, just as many tickets and fines, and far too much time and effort have fallen short in the never-ending campaign to get us to buckle our seat belts—a short and simple act that can and does save lives every day!

The increased probability of surviving a car crash hasn’t persuaded enough South Carolinians to buckle up, so the state’s highway patrol has turned to a more reliable incentive: Chick-Fil-A coupons.

The South Carolina Highway Patrol recently started rewarding free chicken sandwich vouchers to seat-belted drivers in three counties around Charleston. So far, officers have distributed 1,200 coupons.

But the coupons aren’t reserved for do-gooders. Officers typically size up drivers for seat belt use when they’re pulled over for moving violations, which means a South Carolinian caught speeding could end up with points on his license, a hefty fine, increased insurance premiums and a hand-breaded boneless chicken breast on a buttered bun.

Officers are also giving out coupons at seat belt checkpoints, and one officer reports he’s gotten into the habit of rewarding coupons to drivers who pull into gas stations with their seat belts buckled.

The program seems to be working: Local police officers say drivers, obviously aware of a seat belt’s worth, are now demanding Chick-Fil-A coupons when stopped.

The Highway Patrol hopes to take the program statewide next year.

South Carolina has lost 394 people on its roadways from not wearing their seat belts. Now citizens know the South Carolina Highway Patrol wants you to wear your seat belt, and Chick-Fil-A wants you to eat more chicken. It’s obviously a win-win-win situation, and it appears to be working. Congratulations to everyone involved.

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Develop Critical Thinking Skills

So many times we have the potential to solve the problems and/or challenges which face us daily. We simply don’t tap that potential by taking just a moment to pause and consider our many options. It’s also important to realize that common sense can often be as creative and productive as a higher education. Here’s a perfect example:

Son Helps Father Plant Garden

An old man lived alone in the country. He wanted to plant a tomato garden, but it was difficult work and his only son, Vincent, who used to help him, was in prison. The old man described the predicament in a letter to his son.

Dear Vincent,
I’m feeling bad. It looks like I won’t be able to put in my tomatoes this year. I’m just too old to be digging up a garden. I wish you were here to dig it for me.
Love, Dad

A few days later he received a letter from his son.

Dear Dad,
Sorry I’m not there to help, but whatever you do, don’t dig up that garden. That’s where I buried the BODIES.
Love, Vincent

At 4 a.m the next morning, FBI agents and local police arrived and dug up the entire area without finding a single body. They apologized to the old man and left. The same day the old man received another letter from his son.

Dear Dad,
Go ahead and plant the tomatoes now. That’s the best I could do under the circumstances.
Love, Vinnie

Note: It’s amazing how a little critical thinking can not only solve a problem but eliminate manual labor in doing so!

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Income Opportunity – This One’s Legit

Talk about creative thinking. Here’s a prime example. How would you like to get paid anywhere from $300 to $900 a month for simply driving your own car to work, to church, to your kids’ soccer games or any of your other normal destinations? It’s happenings all over the country at this very moment.

Of course, you know there’s got to be a catch to such a sweet deal. However, this one is quite simple while, at the same time, can easily be a deal breaker. It is, in fact, a no-brainer. You’re either going to love it or hate it—jump at the opportunity or laugh at the suggestion of something that, to you, is out of the question.

There’s a special segment of the advertising industry today offering what they call “brand driver” promotions. They actually pay regular people to affix vinyl decals to their cars—decals that, at first glance, appear to be painted on the vehicle.

These decals are known as “auto wraps” and they typically consist of the logo of a particular company or brand. Or, the “wrap” may have a message, like the “Follow Me to Find Great Furniture Prices.”

This has been going on for more than 10 years but seems to be refined every year or so. For instance, initially, cars were leased, painted as needed and then offered to drivers along with a nice paycheck to be driven around town or on freeways.

This obviously was not very cost-effective so a new approach had to be devised. Soon they simplified things by merely offering to wrap a driver’s personal car with 3M vinyl decals which eliminated much of the previous hassle.

The only requirement is that a driver must log about 1,000 miles a month depending on the location of the car’s owner. Other factors considered include where you live, where you drive, the location of your commute, whether you have children, their ages, your favorite activities and what kinds of events you attend. Needs of the clients and their target audience are also factored into the decision.

Brand names such as Proctor & Gamble, Coke, Tang and Vault energy drink have adorned cars from coast to coast. They often request drivers who are stay-at-home moms, those who are active in their kids’ school, attend soccer games, church activities and other community events.

When you think about it, having your car “wrapped” can easily provide you with a monthly income that can easily cover your car payment, gas and oil, and any necessary maintenance to keep your car on the road—in short, you end up with a free car.

On the other hand, many people simply can’t picture themselves being seen behind the wheel of a car covered with corn flakes, tennis shoes or dog food. To each his own but you must admit this approach to advertising is cutting edge and certainly thinking out of the box!

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Creativity Can Be Obvious

I’m often told how lucky I am to be able to travel as much as I do … airports, hotels, town cars, convention centers. It does sound exciting … to those who don’t have to do it every week. Trust me when I tell you how quickly the routine can grow old and tiresome!

One of the monotonous rituals a traveler must deal with involves the simple shuttle bus which takes you from your parked car to the terminal. That’s the easy part of the necessary ritual. The challenge emerges when you return from your trip … often tired, suffering jet-lag and simply wanting to return to the comfort of your home after a long and demanding trip.

In most of your larger airports, you have a choice of several places to park … each with their own fleet of shuttle buses. You’re immediately given a parking slip to tell the returning driver where your car is parked. Your job of course is keep that slip in a safe place until you return as losing it will mean cruising every aisle of the massive parking lot in search of your car. Another annoying challenge arises when you have to remember what your shuttle bus looks likes as so many of them seem to look alike. Hop the wrong bus and you add embarrassment to inconvenience!

Well, one company has obviously mastered the task of TLC (“Thinking Like the Customer”). The company calls itself The Parking Spot … an obvious reminder of where you left your car. It got even more creative customizing its shuttle bus as an obvious visual reminder for its patrons.

Each shuttle by is a rolling Parking Spot. How could you possibly NOT recognize that bus! And yet what’s more simplistic than a cluster of giant spots splattered against a bright yellow background!

The Parking Spot is the leading near-airport parking company in the United States, getting its start at Houston’s George Bush Intercontinental airport. Since then, The Parking Spot has grown to 19 locations at 12 airports serving 10 metropolitan areas. It enjoys a solid, loyal customer base and much of it can be attributed to its creative approach to a mundane service!

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Got a Preposterous Idea? Maybe Not!

Bear with me on this one. It may just make a major difference in your future. Would you like to be a millionaire … several times over?  If so, don’t be too quick to judge in the future. You just may pass up an opportunity to achieve stature you never believed possible!

I want to ask you a series of questions and I want you to pause after each to note exactly what you’re thinking and feeling. This will be crucial later.

What if I came to you and asked you to partner with me in a venture that would guarantee us financial success for the rest of our lives?

What if I told you it had to do with developing a cartoon character that would later lead to a television series that would be broadcast around the world?

What if I told you the TV series would lead to a successful movie that would appear world wide?

What if I told you we’d boast cameo appearances and voice-overs in the TV series and movie by such notables as Will Ferrell, Ricky Gervais, Robin Williams, Craig Ferguson, David Hasselhoff, Victoria Beckham, Alec Baldwin, Amy Poehler, Charles Nelson Reilly, David Bowie, Davy Jones, Dennis Quaid, Ernest Borgnine, Gene Shalit, Gene Simmons, Johnny Depp, Marion Ross, Mark Hamill, Pat Morita, Ray Liotta, Scarlett Johanson, Tim Conway, Sir Mix-A-Lot, and “Weird Al” Yankovic to name a few?  Not bad, huh?

What if I told you we’d enjoy merchandising and marketing tie-ins with products and companies such as Kraft Macaroni & Cheese, Kellogg’s cereal, video games to boxer shorts, flip-flops, pajamas, t-shirts, slippers and radios?

What if I told you our popular merchandise lines would be sold at Hot Topic, Claire’s, Waldenbooks, Borders Books, Barnes & Noble, Best Buy, RadioShack, Target, KB Toys, Big Lots, Wal-Mart, Shopko, Meijer, Kmart, Sears, JCPenney, Kohl’s, Lowe’s, T.J. Maxx, Toys “R” Us and Ames stores in the United States as well as the Zellers, Wal-Mart Canada and Toys “R” Us stores in Canada, and a limited selection of merchandise in Australia at Kmart Australia and Target Australia?

What if I told you we’d have kids meal tie-ins at McDonalds, Wendy’s, Burger King, and KFC world wide … and even a Slurpee named after our lead character in 7-Eleven convenience stores?

By now you should be thinking seriously about quitting your day job! I’ll spare you the details about the theme parks, CDs and DVDs, the NASCAR stock cars, the water parks, MP3 players, video arcade games, board games, digital cameras, a DVD player, books and magazines, Facebook Page and Twitter account, and a flat-screen television.

Now let me tell you a little about the character that’s going to produce this overwhelming financial windfall. It’s got to be a cartoon character that everyone, young and old, can respect and relate to. So how about this?

The cartoon series would be set in the middle of the Pacific Ocean, in the fictional city of Bikini Bottom and on the surrounding lagoon floor.

The main character would be a sea sponge, but in shape and color his body more closely resembles a kitchen sponge. His name would be SpongeBob SquarePants, and he lives in a pineapple under the sea! Perfectly logical, right? Look at this photo of SpongeBob. Does anything about this character make sense?

Well, by now I’m sure I probably would have lost your interest because you would have decided that I was out of my mind … due to the fact that no one on earth would believe anything I’ve said thus far and certainly wouldn’t be interested in a character like this.

Well, everything mentioned above has happened and continues to happen every day. This unbelievable character, his outlandish friends and neighbors, and extraordinarily successful series was created by artist, animator and former marine biologist Stephen Hillenburg, and is produced through his production company, United Plankton Pictures Inc.

It is currently Nickelodeon’s highest-rated show, the most distributed property of MTV Networks, and among Nicktoons Network’s most-watched shows. Although its original network is Nickelodeon, SpongeBob is now broadcast around the world. It is the second longest-running Nicktoon, next to the Rugrats.

SpongeBob’s has friends and associates:

  • His neighbor and best friend is a pink and highly idiotic starfish named Patrick Star, who lives under a rock.
  • Another neighbor, Squidward Tentacles, is a highly arrogant and egotistical octopus.
  • Another friend is Sandy Cheeks, a squirrel that lives in an underwater dome.
  • His house-pet is a snail named Gary who meows like a cat.
  • All of these characters are citizens of Bikini Bottom, an underwater city.
  • SpongeBob works as a fry cook at the Krusty Krab, a fast-food restaurant.

As some of you may know, I could go on and on describing this phenomenon, but I think you get the point.  Everything about this character, series, and movie screams nonsense and failure … yet it’s experienced nothing but success.

  • It has become equally popular with adolescents and adults alike.
  • This year they’re producing a prime-time 10th Anniversary documentary special.
  • Nickelodeon will air a 50-hour marathon of SpongeBob’s antics.
  • The Movie was made for $30 million and earned $140,161,792 world wide.

So why discuss this phenomenon on a business blog? Very simple. In today’s very challenging, competitive business environment, you’d better be willing to be creative, innovative, open-minded and willing to rule out absolutely nothing when it comes to products, services, and strategies. You’d better be willing to take calculated risks and expand your current comfort zone. Don’t be too quick to dismiss radical thinking similar to that which produced SpongeBob SquarePants! Times have changed. You’d better be willing to do the same!

Personally, I’m not attracted to SpongeBob SquarePants. I don’t understand the concept, have passed on his TV series, would more than likely opt out of his next movie, and won’t buy a lunch box with his picture on it. However, 20-20 hindsight convinces me that I certainly would have liked to invest in his career ten years ago.

Are you searching for your SpongeBob?

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

No Boundaries to Innovative Thinking

Business Week magazine recently shared a comment made by IBM CEO Samuel J. Palmisano who said: “The way you will thrive in this environment is by innovating—innovating in technologies, innovating in strategies, innovating in business models.”

Innovation is no longer about merely creating new products. It is about reformulating business processes and creating entirely new markets by striving to meet untapped customer needs. As we watch the Internet grow at incredible speed and witness globalization taking place much faster than predicted, new ideas are inevitably emerging in every industry at breakneck speeds. Today, the real challenge is in the selection and execution of the right ideas, bringing them to market and doing so before your competition does.

Twenty years ago, innovation focused on technology and the control of quality and cost. Business Week says that “today it’s about taking corporate organizations built for efficiency and rewiring them for creativity and growth.” What’s really exciting is the fact that innovation doesn’t have to have anything to do with technology, which means we should be tapping the potential of every member of the organization in search of creative ideas.

Here are a few key facts to keep in mind when pursuing a creative/innovative culture:

Many times an accident has led to tremendous success. Be aware, re-evaluate, re-frame.

  • The friction match was invented in 1926 by John Walker, a chemist in England. The discovery was accidental. Walker was actually trying to produce a readily combustible material for fowling-pieces. His first match was a stick which he had been using to stir a mixture of potash and antimony. When he scraped it again on the stone floor to remove the blob on the end, it burst into flame.
  • In 1926, a man named Epperson left his glass of lemonade on a cold windowsill. When he returned, the liquid was frozen with the spoon stuck in the middle. After he ran water on the glass, the ice came out with the spoon still frozen in the center. Epperson named his discovery the “epsicle.” The name was later changed to “popsicle.”

Innovation can result from necessity. Consider its long-term possibilities.

  • The “huddle” in football was formed because of a deaf football player who used sign language to communicate and his team didn’t want the opposition to see the signals he used and in turn huddled around him.

Consider additional uses of current everyday resources.

  • Coffee was used for centuries as a medicine. It was only in the 16th century that it began to be drunk socially in Arabia and Persia.

Be open to modifications, unexpected opportunities, or additional uses other than initially planned.

  • Jeans were originally made in 1850 by Levi Strauss, a Bavarian immigrant to the U.S. He originally intended to use his cloth for tents and wagon coverings. However, a miner who complained that ordinary trousers quickly became frayed and tattered on the diggings gave Strauss the idea of making hard-wearing work trousers.

Innovation can and will occur in a wide variety of ways if you’ve created a culture of encouragement and support for creative thinking. Great ideas can and do come from every level of the organization when such a culture does exist. What was once considered a nicety is today a necessity. Are you sending that message to your staff?

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.