Exceptional Customer Service Again Threatened

I recently read a very interesting, although somewhat alarming, article revealing the top 10 U.S. jobs that are rapidly disappearing before our very eyes. Obvious explanations are stated, and there are several for each occupation.

As you might expect, technology has played an intricate part in eradicating jobs that many of us might have expected to remain status quo for decades to come. Outsourcing and off shoring have already negatively impacted a variety of industries, and repercussions are predicted to target a growing number of U.S. jobs.

These influences, of course, are all very significant issues that must be taken very seriously by employers in every enterprise today as we face a very competitive global marketplace. However, as I reviewed the Top 10 jobs that are threatened more and more every day, another major issue became very apparent. Take a closer look at numbers one and four.

Here are 10 jobs that are shrinking fast:

  1. Cashiers
    Cost-effective self-check-out lanes are becoming very much the norm today from coast to coast. This new concept requires one employee to oversee as many as 8 to 10 check-out areas. It won’t be long before you won’t even have to remove your merchandise from the cart.
  2. Couriers and Messengers
    There are faster ways to send messages these days … e-mail and fax. In addition, some legal and financial documents are now signed online and sent electronically.
  3. Inspectors, Testers, Sorters, Samplers and Weighers
    According to the U.S. Department of Labor’s Occupational Outlook Handbook (OOH), companies are increasingly using automated inspection equipment.
  4. Customer Service Representatives
    Instant messaging software, automated response systems, automated voice-mail systems, or web site FAQ pages are already being used extensively, and the OOH is predicting great strides in the technological impact we can expect in these areas in the near future.
  5. Book Binders
    Much of this work is currently being outsourced to inexpensive overseas labor. In addition, the OOH is predicting much less demand for printed material and an increasing reliance on digital publications.
  6. Film Processors
    Look what digital cameras have done to professional photographers. Today, many people have digital cameras or camera phones that use electronic memory to store images. If you have a computer and printer, you can download, retouch and print out your own photos.
  7. Fishers and Fishing Vessel Operators
    Not only is this a very dangerous job that keeps fishermen away from their homes for long periods of time, but weather conditions are also becoming very unpredictable. Decreasing supplies of fish stock plus the rapidly growing advent of “fish farms” is creating an adverse effect on the retention of fishermen.
  8. Electronic Home Entertainment Equipment Installers and Repairers
    It seems that almost every year advances in technology are driving prices lower while making these products more and more reliable. Many consumers today find it cheaper and less of a hassle to replace a product than to have it repaired.
  9. Procurement Clerks
    Warehouses, transportation vehicles, and retail stores today are equipped with technology that tracks merchandise en route to its final destination, keeps track of how long it’s on the shelf, and automatically reorders more merchandise as the products pass through the cash register.
  10. Power Plant Operators
    Again, technology steps in with automatic controls and computerized equipment. We’re even importing energy from other areas in many cases.

As we review jobs one and four think about this question. How will removing cashiers as well as customer service representatives from the workforce impact an already decreasing level of customer service in this country? While technology and automation can add speed, increase reliability, and reduce cost for the business involved, how will that impact the frustrated customer who already feels that no one really cares anymore?

As businesses save dollars by modernizing, they might consider investing some of that savings in finding a way to nurture those dispirited patrons who are ready to take their loyalty elsewhere. While these new strategies may prove very advantageous for some business owners, they could very easily become disastrous for others.

Many organizations practice the philosophy of eliminating employee training when times get tough, the economy is bad, competition increases, or belt tightening is required. Maybe these situations could be more successfully dealt with if employee training was increased and customer satisfaction and loyalty became the FOCUS of the organization. Profitable, growing organizations seem to utilize that strategy quite well. It’s amazing that those who are struggling never seem to recognize that reality.

Fear not, the above jobs will probably never disappear totally. It seems as though every time one job disappears, another is created. Those who used to make buggy whips moved on to produce the automobile. And you can count on the fact that there will always be a part of the population that doesn’t conform to the latest technology. However, as demand for some of these jobs decrease and we choose to have less and less “human contact,” we best not lose sight of the customer who is so greatly impacted by such choices. Continuing to provide unparalleled customer service and satisfaction could very well become a decisive factor in the success of your business. This is especially true in the case where your competition has chosen to sacrifice this strategy to save a few dollars.

Outsource, offshore, modernize, automate, downsize, right size, strategize, or worship at the throne of technology, but never forget that your customers will determine your ultimate success or failure. There have been many who have disagreed with that notion … but they’re no longer with us.

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Don’t Get Baby Boomed out of Business!

There’s an epidemic on the horizon.

It’s coming as certainly as tomorrow is.

It will be the demise of many businesses that currently flourish.

Leaders from coast to coast know it’s coming and how devastating it will be.

They refuse to acknowledge the danger. They refuse to prepare for its assault.

They will pay the price. They will inevitably become victims.

If all of the above is known by so many, why are so many doing so little to prepare for what we know will occur? Whew! Come up with an answer for that one, and your financial future is indeed secure!

Here’s the bottom line: 82 million Americans, known fondly as “Baby Boomers,” were born between 1946 and 1964. One-fifth of our American workforce will be reaching retirement age by 2020, meaning that 25 million people are currently poised to leave the workforce.

The Baby Boomers have always been on the cutting edge of cultural trends, and they all seem to revolve around the letter “R” … recreation, radicalism, racism, rock ‘n’ roll, rebellion, road rage, religion, reality, relaxation, Rogaine, and real estate. There are more, but the Big R has yet to rear its ugly head … retirement! When it does, and it won’t be long now, it’s going to have a tremendous impact on corporate America!

There will be a mass exodus that will catch most leaders flat footed. They will claim ignorance stating that they were caught unaware—had no clue it was coming. There will be a extraordinary shortage of workers to fill jobs. In addition, and maybe most frightening, there will be a “brain drain” that corporate America will feel for decades.

In our travels from coast to coast, we have noticed the very obvious fact that those involved with this phenomenon, which is just about everyone in today’s business environment, are rapidly falling into one of two very distinct categories:

  1. Those who are unprepared and destined, as a result, to fail to varying degrees. Some in this category will lose market share, be forced to downsize, reduce production, close facilities, and, in many instances, simply vanish. It’s that simple.
  2. Those who have analyzed the demographic evidence, heard the message, believed it, and are proactively preparing for the inevitable reality that we know will come sooner than later.

Let’s focus on the potential survivors and review some of the proactive strategies they’ve chosen in preparation for the oncoming erosion of talent and probable skills drain. In no particular order:

  • Entice older workers to stay on the job past retirement age by embracing partial retirement, telecommuting, and job sharing arrangement. Hang on to these valuable assets until you get enough people coming in behind them that are not only trained but proficient.
  • Utilize your “veterans” as mentors in one-on-one training situations or as team leaders to groups of younger workers. Allow them to share their decades of education, experience, failures and successes, networking benefits, and on-the-job enlightenment. Let them share their personal insights on customers, vendors, culture, products, services, policies, procedures, strategies, and everything it took them decades to accumulate. Reducing the learning curve could be invaluable.
  • Start training younger employees more thoroughly than ever before. Start sharing more information at every level of the organization. The more an employee knows about the business, culture, history, strategy, products, services, future goals, etc., the more that person feels like a true team member who has a stake in the future success of the organization.
  • Set realistic expectations for everyone, hold every member of the organization accountable, and provide consequences (both positive and negative) that will encourage success and growth.
  • Determine what mechanisms and programs must be put in place now to capture key competencies and critical work knowledge of employees who will be retiring. Realize the fact that you’re facing a skills crisis versus a simple loss of bodies.
  • Fill the pipeline behind retiring experts with workers who have the education and skills to master increasingly complex manufacturing technologies and processes.
  • Keep an open mind and investigate the possibility of outsourcing. While you may be totally against the entire concept today, you may discover it to be your salvation tomorrow. Do some research, consider alternatives, weigh the pros and cons, and do it today by choice rather than tomorrow by necessity.
  • Build your Bench. Many of our clients have created a program and/or strategy to start preparing existing employees, who have been identified with leadership potential, for crucial roles in future endeavors. This strategy has numerous benefits to everyone involved. If you’d like more information on this approach, please feel free to contact us through our website.
  • Start researching options TODAY. There are numerous resources available to anyone willing to begin preparation for what will be one of the greatest challenges any business will face in the future.

There are many who compare this threat to Y2K and feel there’s nothing to worry about. However, unlike Y2K, which vanished from the national consciousness at the stroke of midnight, Baby Boomer Brain Drain has already begun in many industries and will continue to impact organizations for decades to come. Has anyone considered the fact that Y2K was not a major disaster because we identified possible tragedies in advance, created strategies to prepare for the possible pitfalls, and took proactive ACTION to protect our assets?

This challenge is not limited to a certain industry. It will impact any business that depends on employees to succeed. Those who aren’t on top of this critical issue are taking a tremendous risk. Employers who wait too long may very well run out of time and options. Can you risk it? If not, take action now!

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Lucky Seven Spreads Wealth

Christopher M. Knight’s Top7Business is a resource that you’ll want to revisit on a regular basis because it offers an unending, ever-growing source of business information on just about any subject you might be interested in. Article-writing and marketing expert Christopher M. Knight has drawn upon the expertise of more than 100 unique contributors to provide business building tips, secrets, suggestions, and strategies to build your business … regardless of what it may be. Entrepreneurs, business owners, executives, CEOs, chairpeople, coaches, start ups, home-based businesses, and multi-million dollar organizations visit this site regularly for brief seven-point lists on a vast array of business subjects designed to assist them in building and growing their businesses in the shortest period of time.

Knight created Top7Business in 1998 in hopes of finding a way to impact and provide value for millions of people, and this web site and corresponding e-mail newsletters have become the vehicles to that end.

I can’t even begin to scratch the surface of the many actual titles you’ll find on this site. However, here’s a list of the categories you can browse in search of the list that will meet your personal need(s). I found a category that offered only one list and another that offered 124 lists. Take a look for yourself. It’s well worth your time. One visit and you will return.

  • Vision
  • Marketing
  • Innovation
  • Leadership
  • Motivation
  • Advertising
  • Negotiation
  • Goal Setting
  • Selling Tips
  • Cool Quotes
  • Success Tips
  • Internet Tips
  • Time Mastery
  • Public Relations
  • Web Techniques
  • Personal Energy
  • E-mail Strategies
  • Presentation Tips
  • Customer Service
  • Pricing Strategies
  • Management Tips
  • Search Engine Secrets
  • Writing and Speaking
  • Computer Suggestions
  • Career & Employment
  • Attraction & Abundance
  • Wealth Building / Finance
  • Self-Help / Self-Improvement

In addition to finding a wealth of information, you may be interested in checking out the many discussion forums, submitting your own lists, or signing up to receive new lists as they’re generated. Why not take a moment and check it out right now?

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Tips for Business Meetings, Banquets, or Luncheons

Since the first of the year, we have experienced a marked increase in the number of web site visitors to the page on “Meeting Planning – Luncheon and Banquet Tips.” We’re not sure if this is a seasonal phenomenon, whether it’s the result of increased web traffic, or a combination of the two.

Regardless, we felt we should certainly add this information to the “Resources” area of our blog. The article is short and precise but focuses on the critical aspects that are often overlooked when planning business meetings, banquets, or luncheons. The article shares room set-up and timing issues that one might think would be obvious. However, I’ll bet you remember more meetings for what went wrong or for lack of preparation than you do for those that ran smoothly.

Got a business meeting, banquet, or luncheon on your planning schedule? Visit the page on “Meeting Planning – Luncheon and Banquet Tips” to take advantage of some critical tips that will insure your success, reduce your stress, and impress those attending your event.

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Fast Company: A Vital Voice of the Changing Business Industry

It doesn’t matter if you’re a globe-trotting corporate CEO or a frustrated cubicle dweller dealing with the day-to-day business challenges on the front lines … you should be reading FAST COMPANY. This magazine has been an informative and vital voice of the changing business industry since 1995.

I often poll audiences at seminars or keynotes to see how many people are aware of this tremendous resource, and I continue to be amazed at the results I get. A good number of those in attendance have never heard of the magazine even though it’s been around for well over a decade. Those who acknowledge their familiarity with FAST COMPANY go on to share that they have been reading it faithfully for years and find it an extraordinary asset for a variety of reasons.

FAST COMPANY is a full-color monthly business magazine that reports on innovation, digital media, technology, change management, leadership, design, and social responsibility. As our competitive global business environment has continually changed, so too has this cutting-edge publication. For instance, I often review past issues in my research on various projects. I recently came across a June 2000 issue that contained 419 pages. That was very typical in those early years. The average copy today will average anywhere from 12 to 15 pages. However, you still have access to a vast amount of material via perpetual linking suggestions and access to a state-of-the art web site. I have witnessed constant changes in page size, number of pages, format, design, features, and leadership. It’s obvious that these changes were not made for the sake of change but rather to keep abreast of publishing challenges in this day and age of rapid change and on-going chaos. I salute them for doing what more businesses and organizations should be doing … changing with the times. Some of those changes, of course, were a result of earlier mistakes. They’ve been criticized by many for a variety of reasons. However, they’ve made changes, tried new approaches, bounced back and continue to improve. For instance:

  • Fast Company is a beacon to new industries, especially those tied to the internet.
  • Regardless of your industry, you’ll find smart attitudes and information that provide the particulars of leadership and organization.
  • There seems to be something for everyone as they offer current news, cultural commentary, business reporting, and entrepreneurial insights.
  • You’ll find on-going tips and strategies for working in teams.
  • You’ll read very candid interviews with leaders of today’s leading-edge companies.
  • It’s thought provoking, explores all sides of complex issues, but never tells you what to think.
  • You’ll discover practical tools and tactics from must-have gadgets to how to handle an ever-growing volume of e-mail.
  • You’ll find out what’s happening all over the cover from Wall Street, Silicon Valley, Harvard, and even Las Vegas.
  • It’s been dubbed the Fortune Magazine for today’s generation.
  • It’s considered the bible for those working for themselves.
  • Fast Company debunks old myths and discovers new legends.
  • It features smart people working in smart companies while still having serious fun.

As if all that weren’t enough, check out the web site at www.fastcompany.com. You can read the entire magazine online before taking advantage of all the other bells and whistles. In addition, check out such other features as the archives, dozens of online guides (collections of previous articles), the blog, podcasts, readers network, the Fast 50, the Fast companies database, and events.

It also has a variety of resource centers that include: leadership, innovation, talent and careers, sales and marketing, learning, design, networking, travel, and technology. Talk about one-stop shopping for information. This is it. There are many other features, but you should check those out yourself. You won’t regret a visit to this site.

You can also take advantage of all the benefits available to those who join “The Company of Friends,” which is Fast Company magazine’s readers’ network. It’s a global online and offline community of self-organizing groups of forward-thinking business leaders and innovators. Members help each other improve their career, companies, and communities. There’s no charge at all and you can learn more about it by going to www.fastcompany.com/cof and checking out their FAQs.

Bottom Line … Fast Company is the magazine for a generation of business leaders with high expectations of their companies—and even higher expectations for themselves. You owe it to yourself to at least take a glance at this potential powerhouse of information.

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Tips for Choosing a Great Book

Over the holiday break, I received a call from a client who wanted to chat about our book reviews. She said her husband used our reviews to determine the best books to purchase for his key clients as gifts for special occasions. During our conversation, she asked me a question that actually caught me a bit off guard. She asked, “How do you decide which books to spotlight on your web site?” I really hadn’t given that much thought before. I started sharing some of the factors I took into consideration and soon had an interesting list. I thought the content might be useful to some of you who enjoy reading and would rather not waste your time and money by making a poor choice of reading material.

Please keep in mind that these guidelines are what I use in choosing a book to review. They may very well fail to meet your needs. I must choose titles that I feel will benefit our vast variety of clients by meeting their individual needs. You, of course, must determine your own content needs and desires. However, once you’ve done so, you might find these tips helpful in finalizing your decision.

Once I focus on the content I’m looking for, I then take the following areas into consideration.

The Author
Does he/she have a reputation of knowing the subject matter? Does the author have a writing style I enjoy reading and can easily comprehend? Has the author written other books that have been readily accepted by the reading public? (Note: I’ve also read many excellent books that have been written by first-time authors. Be flexible here.) Does the author utilize some of the techniques I describe in this article?

A Catchy Title
Obviously you don’t buy a book for the title alone. However, once you know the content you’re looking for, the title reveals much about the content. I’m looking for a title and subtitle that immediately tell me what the book is about while still telling that this author has a sense of humor and creativity that can immediately catch my eye. Chances are good that if I find those characteristics in the title, I’ll find them between the covers as well. Humor and creativity will certainly enhance my read. Examples: Sacred Cows Make the Best Burgers, Climbing the Ladder in Stilettos, and Waiting for Your Cat to Bark?

                    

Jacket Content
The author has limited space to attract my attention and convince me to purchase his/her offering. What they do with the front and back of the jacket cover can make a big difference to many potential readers. Title, subtitle, color, design, print size, use of graphics/pictures, and quotes from noted authorities in the same field can combine to draw me in or send me on my way. Inside, the front and rear jacket flaps should give me a good idea of what lies within, the style and credentials of the author, and the credibility of the content.

Table of Contents
A quick glance at the table of contents is very important to me as it’s much like examining the blueprint of a major project. It’s an excellent indicator of whether this content can and will meet your particular needs and desires. It can be an excellent book without meeting your personal criteria, but will that be useful to you?

The “BIG THREE”
Every author should be well aware of the fact that his potential readers fall into one of three categories when it comes to reading styles. We are dominantly auditory, visual, or kinesthetic. Auditory readers are very comfortable and best comprehend content by simply reading the words or having the words read to them. They may very well get more from a book recorded on cassette or CD. Visual readers interpret the message better if the words are accompanied by pictures, graphics, charts, etc. Kinesthetic readers master content much more successfully by utilizing the “hands-on” approach to learning. They especially enjoy exercises at the end of each chapter, assignments, links to web sites for further study, etc. Knowing the BIG THREE should encourage any author to include something for each style of reader. I’m constantly amazed when I find a book by a reputable author that is nothing but the printed word from cover to cover. He/she obviously has not provided something for the latter two styles.

A quick flip of the pages will tell you if the author has considered the various styles of potentials readers. In addition to what I mentioned above, look for various sizes and styles of font, bullet points, steps, chapter summaries, stories, analogies, notable quotes that easily stand out, icons, lists, boxed content, color, book lists, appendix, index, questionnaires and maybe even a CD or DVD attached to the back cover. That author should be doing everything necessary to meet your needs as well as providing an enjoyable experience for you.

Not every book will meet every one of the guidelines mentioned here. However, the more you find available to you as a reader, the more you’ll enjoy your learning endeavor. If you’re one of the growing number of people today who would like to be able to read more but simply can’t find the time, be sure to check the Resources area of our blog and read the article titled “Read 52 Books Next Year!” You’ll be amazed at how easy it really is!

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Good Customer Service = Customer Retention = Great Profits!

This article is a prime example of what we can gain from utilizing the “Three L’s” (Look-Listen-Learn) if we simply maintain an open mind and an intense focus on facts.

J.D. Power and Associates recently released the 2006 “Top Loyalty Ratings” for the Automotive Industry. (NOTE: Check our Resources page for a detailed description of this respected reference.)

This list reflects the top ten automotive manufacturers that are doing the best job at retaining customers. Please note that of the top ten car models listed, only three are American made, and those three are ranked 6th, 7th, and 9th!

Top Loyalty Ratings
1. Toyota – 63.9%
2. Lexus – 63.2%
3. Honda – 60.3%
4. BMW – 56.5%
5. Scion – 56.3%
6. Cadillac – 55.5%
7. Chevrolet – 55.3%
8. Mercedes-Benz – 53.6%
9. Ford – 53.3%
10. Hyundai – 51.6%

This is so important in today’s very competitive global marketplace. It’s been proven time and time again that customer satisfaction has a great deal to do with customer retention. It’s long been said that it’s much easier and less expensive to maintain your current customers than it is to attract new customers from your competition. No wonder, then, that Toyota, which makes more profit than any other automaker, tops J.D. Power’s Customer Retention Study.

Although this study reflects conditions in the auto industry, you’ll find very similar results in most other industries as well. A strong customer service focus leads to much greater customer retention which, in turn, reduces cost and increases profits. Bottom line—SUCCE$$. Again the age-old, time-tested refrain of “This isn’t rocket science!” comes to mind.

Here’s the real “brain-buster.” If the above formula is continually proven to be true across industries, why are customer service levels at an all-time low? Why is there less customer service training taking place at a time when it is needed more than ever before? Why is this type of training one of the first things to be cut from a shrinking budget when it should be the last? Answer these questions, share your answers with me, and we’ll co-author a best-seller that will lead us both to a national book tour and an early retirement!

Ramblings of a mad man—yes and no. “Mad” as in insane—I think not. In fact, anything but! “Mad” as in “fed up,” “angry,” “enraged,” “furious,” “irate,” “incensed,” and “not going to take it any more”?—yeah, pretty much—along with millions of other customers who have been ignored, abused, disrespected, insulted, and led to believe we are of inconsequential value and really contribute little or nothing to the success and/or longevity of the business.

Think back over the past month as we approached the busy holiday season. Think about your visit to a retail store, restaurant, theater, hotel, airport, hospital, insurance office or anywhere you may have spent your hard-earned income. Reviewing all of your experiences, what percent would you consider “excellent” service? What percent would you consider to be “average” and what percent would you deem “unacceptable”?  It’s a pretty safe bet that your experience reflects that of the rest of the nation.

While it’s pretty effortless to take shots as those we just reviewed, I would challenge you to openly and honestly “re-frame” your thinking and answer the following question. If I were to call or visit your place of business and be asked to rate the level of service I received, what kind of results do you think would surface?

Try it—and be brutally honest. Then ask your peers to do the same. Then your leadership team. Then a few of your customers. The results should instinctively lead to some immediate discussion producing a game plan for doing more of what you’re doing well,  eliminating what you’re doing wrong, and/or adding what’s needed. Do nothing, and you’ll discover how simplistic it is to accurately predict the future of your organization.

Remember the formula?
GOOD SERVICE = CUSTOMER RETENTION = GREAT PROFITS = SUCCE$$!

Apply the “Three L’s” (Look-Listen-Learn). Review it, discuss it, benchmark those who do and do not model it, apply it, repeat it, celebrate it, live it, and reap the benefits!  Ignore it … and pay the price!

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

SoYouWanna: Unique Site Offers a Wealth of Information

Over the holidays, I stumbled across a unique web site that has already paid research dividends for me. The site is www.SoYouWanna.com.  It claims that this service “teaches you how to do all the things nobody taught you in school.” The opening page tells you just about anything you’re going to want to know about the site. It’s very easy to navigate and offers a wealth of information.

Although the site provides what seems to be an endless supply of information, all of it is broken down into sections for speed and convenience. Those categories are:

  • apartments
  • beauty & fashion
  • bizarre
  • education
  • entertainment
  • etiquette & custom
  • food & drink
  • games and hobbies
  • health & fitness
  • lifestyle
  • money
  • shopping
  • sports
  • technology
  • travel
  • work

Once you’ve identified your category of interest, simply click on the heading, and you will find a number of questions to focus on. Place a mental SYW (So You Wanna) in front of each question, and you’re on your way. Click on your question of choice, and you’ll be whisked away to a detailed answer, broken down into key steps which are identified at the top of each article in the event you want to skip ahead to a particular point. In addition to the details, you’ll find a number of links to other sources of related information.

To illustrate the diversity of topics, here are just a very few examples:

SYW (So You Wanna) …

  • Find cheap airline tickets
  • Fake an appreciation for art
  • Go whitewater rafting
  • Give a massage
  • Buy a cell phone
  • Design your own web page
  • Write a business plan
  • Host a wedding shower
  • Cure a hangover
  • Be a movie extra
  • Use feng shui
  • Improve your complexion
  • Change your name
  • Get a pilot’s license
  • Use eBay without getting ripped off
  • Flatten your abs

This is just a small sample of what you’ll find on this site that I think you’ll want to add to your resource options. The site even has an area called “Mini-Wanna’s” for those of us who want to learn how to do incredibly specific things or are incredibly lazy and refuse to read the full length SYWs.

So If You Wanna learn how, go to SoYouWanna.com, and you’re on your way.

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Inspirational Stories for Today’s Youth

Most “Baby Boomers” are familiar with Horatio Alger’s stories of people who have overcome insurmountable obstacles to achieve success in many areas of life. However, generations to follow have become less and less acquainted with this tremendous source of motivation and inspiration. Over several decades, I’ve collected a number of these stories to pass on to my grandchildren. I often revisit the collection when I, myself, am facing a challenge or simply having a bad day. They often humble me very quickly, forcing me to count the blessings I currently possess and “reframe” my outlook on current situations.

I think today’s youth would benefit greatly from exposure to these inspirational anecdotes. On our web site, you’ll find seven installments offering 40 diverse narratives I think you’ll find enlightening, educational, and inspirational. Some focus on individuals (JFK, Elvis, Walt Disney, Marilyn Monroe, Lucille Ball, Beethoven, Edgar Allen Poe, Katie Couric, the Beatles, Jay Leno, Helen Keller, and many more) while others highlight organizations (Kinko’s, the Gap, FedEx, Home Depot, Xerox, and Chicken Soup for the Soul). Based on reader response, we’ll definitely be adding to this series of essays on a regular basis. Look them over and then be sure to share them with others who will benefit from reflecting on our rich heritage.

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.

Football Fiasco Is Big Business

In the spirit of the “Three L’s” (Look-Listen-Learn), let’s take a look at the wonderful world of football. Is it just me or does that phrase no longer describe our traditional Christmas to New Year’s past-time of watching bowl games? Believe it or not, there is a business connection here.

Obviously, an increasingly high number of business minds have identified a “cash cow” in the annual bowl battles. When I was young, we couldn’t wait until the end of the year to witness the customary “Big Four”—The Rose Bowl, The Orange Bowl, The Sugar Bowl, and The Cotton Bowl. In those days, we felt it was hard to keep track of them all. Little did we know that the “Big Four” would some day grow into the marathon of madness we witness today! However, apparently anyone with a product or service to sell saw tremendous potential in our devotion to the pigskin rivalries we currently follow from coast to coast. In addition, television networks have long been well aware of this potential money maker. This year there were 32 bowl games televised to feed our growing addiction, and don’t think for a minute that this offering was the result of our love for football. No indeed. It materialized from the love of money—advertising dollars to be more concise. Note the unpretentious names of the bowl games of old—Rose, Orange, Sugar, and Cotton. Compare that simplicity to what we had to choose from this past season, and I’m not fabricating one of these names:

  • San Diego County Credit Union Poinsettia Bowl
  • Pioneer PureVision Las Vegas Bowl
  • Bell Helicopter Armed Forces Bowl
  • Gaylord Hotels Music City Bowl
  • R+L Carriers New Orleans Bowl
  • PetroSun Independence Bowl
  • Pacific Life Holiday Bowl
  • Meineke Car Care Bowl
  • AutoZone Liberty Bowl
  • Sheraton Hawaii Bowl
  • MPC Computers Bowl
  • Papajohns.com Bowl
  • Champs Sports Bowl
  • Tostitos Fiesta Bowl
  • Toyota Gator Bowl
  • International Bowl
  • New Mexico Bowl
  • Capital One Bowl
  • Chick-fil-A Bowl
  • Motor City Bowl
  • Brut Sun Bowl
  • Emerald Bowl
  • Outback Bowl
  • GMAC Bowl
  • Insight Bowl
  • Alamo Bowl
  • Texas Bowl

Can you imagine someone calling you over the holiday break to ask what you’re doing? You’d have to say something like: “I’m just sitting here with some chips and a beer watching the San Diego County Credit Union Poinsettia Bowl to be followed by the Bell Helicopter Armed Forces Bowl!” What are we becoming?

And they even butchered our “Fab Four” bowl games of yesteryear. They have become the Citi Rose Bowl, FedEx Orange Bowl, Allstate Sugar Bowl, and AT&T Cotton Bowl. All in the name of greed. Is nothing sacred? And there must be good money in chips today … the folks at Tostitos managed to add their name and logo to the Fiesta Bowl as well as the BCS Championship Game that would supposedly decide the best team in the nation. That must have cost them a pretty penny!

As competing TV networks have learned how to make money on even mediocre matchups, a winning record during the regular season is no longer a prerequisite for being picked. There were four teams that made it to a Bowl this year with a 6 win – 7 loss record! They lost more games than they won! There were 10 teams that made the grade with a 7 – 6 record! That’s not a whole lot better!

Some of these teams don’t come close to qualifying as your typical legendary power-house repeaters. When was the last time you read major headlines about the Middle Tennessee State Blue Raiders, the New Mexico Lobos, The Texas Christian University Horned Frogs, the Wake Forest Demon Deacons, the Utah Utes, the East Carolina Pirates, the Rice Owls, the Maryland Terrapins, the Texas Tech Red Raiders, the North Illinois University Huskies, the Troy Trojans, the Tulsa Golden Hurricanes, the South Florida Bulls, the Houston Cougars, or the Boise State Broncos? They all reached bowl status this season. Come on, be honest. Nothing against any of these teams, players or coaches. I’m certain they all worked very hard this year. However, you can’t send EVERYBODY to a bowl game. It demeans the nature of the event. We may very well see bowl overload become a legitimate issue resulting in attendance and television viewership decline.

What’s all of this got to do with business and/or the “Three L’s” (Look-Listen-Learn)? There are lessons to be learned everywhere. For instance, from this year’s bowl season we now know:

  • You should keep your eye on current trends and cash in when and where you can.
  • You should recognize and take advantage of momentum.
  • You can market and promote just about anything. (6 wins and 7 losses?)
  • Never assume that any market is fully saturated.
  • Create a niche to stand out from the crowd.
  • Know your audience (customers) and give them what they want.

I’m sure there are other lessons here, but I’m too tired from watching all those bowl games to find them right now. Besides, basketball season is just picking up speed, and I’m running low on chips!

About Harry K. Jones

Harry K. Jones is a motivational speaker and consultant for AchieveMax®, Inc., a company of professional speakers who provide custom-designed seminars, keynote presentations, and consulting services. Harry's top requested topics include change management, customer service, creativity, employee retention, goal setting, leadership, stress management, teamwork, and time management. For more information on Harry's presentations, please call 800-886-2629 or fill out our contact form.